Responsibilities

• Own and drive the SEO, AEO, and GEO strategy across all of Digital Room's 10+ e-commerce brands, with a focus on growing organic traffic as a meaningful revenue channel
• Lead and develop the team —set direction, provide coaching, establish clear objectives, and conduct performance reviews
• Build and execute AEO & GEO roadmap to position Digital Room's brands and content for visibility within AI-generated search results (ChatGPT, Perplexity, Google AI Overviews, Gemini, and others)
• Develop and implement technical organic optimization strategies spanning site architecture, crawlability, Core Web Vitals, structured data, and indexation across multiple brand properties
• Oversee on-page and content strategy and optimization, partnering with content, product, and engineering teams to ensure best practices are embedded in how we build and publish
• Build and maintain reporting frameworks that clearly connect SEO/GEO activity to traffic, revenue, and brand visibility outcomes; present performance and roadmap to executive leadership
• Identify and evaluate opportunities to apply AI tools and automation to improve team efficiency, content scaling, and search performance
• Partner cross-functionally with Product, Engineering, Content, and Paid Media teams to align organic search strategy with broader marketing and business goals
• Stay ahead of the rapidly evolving AI search landscape—monitor platform changes, test new approaches, and continuously adapt strategy to maintain competitive advantage
• Build and oversee the influencer marketing program and brand presence across key online forums, partnering with the content/social team to drive authentic engagement that supports organic discovery and brand authority

Requirements

• Bachelor’s degree in marketing, Communications, Business, Computer Science, or a related field required; advanced degree a plus
• 10+ years of progressive SEO experience, with at least 5 years in a leadership role managing a team
• Demonstrated expertise in technical SEO, on-page optimization, and content strategy—with a proven track record of driving measurable organic growth
• Hands-on experience with or deep understanding of Generative Engine Optimization (GEO)—how large language models surface content and what it takes to be cited or referenced in AI-generated answers
• E-commerce industry experience strongly preferred; experience managing SEO across multiple brands or properties is a significant plus
• Experience leading and developing remote or offshore teams
• Proficiency in SEO tools such as SEMrush, Ahrefs, Screaming Frog, Google Search Console, and Looker or Tableau for reporting
• Strong technical foundation: comfortable with HTML, JavaScript SEO considerations, log file analysis, and structured data/schema markup
• Familiarity with AI content and automation tools and how they can be applied responsibly to scale search programs
• Strong analytical mindset with the ability to synthesize data into clear strategic recommendations for executive audiences

Benefits

• Collaborate with leading print professionals in a fast-paced, high-tech, safe, and enjoyable environment
• Competitive pay and growth opportunities.
• Comprehensive health, dental, and vision coverage (location-specific).
• Employer match 401(k) up to limits.
• Company-sponsored Life and AD&D Insurance.
• Flexible Spending Account and voluntary benefits.
• Paid holidays and PTO.
• Employee discounts on all products.
• Company-sponsored training and certifications.
• Fun workplace and wellness events, and more