Marketing Director

Responsibilities

• Develop, implement and oversee comprehensive marketing strategies that align with the bank’s objectives and enhance brand recognition.
• In conjunction with Market Presidents, develop and manage the marketing budget to achieve the Bank’s marketing goals and objectives, ensuring optimal allocation of resources.
• Conduct regular market analysis to identify customer needs, competitive trends and emerging opportunities. Use data-driven insights to refine marketing strategies and measure effectiveness of campaigns.
• Collaborate with product teams to develop market strategies for new products and services, ensuring effective promotion, customer education and support of goals.
• Strengthen and maintain the bank’s brand by ensuring consistent messaging, design and experience across all customer touchpoints.
• Lead and mentor the marketing team, fostering a collaborative environment. Partner with cross-functional teams to execute marketing strategies effectively.
• Conduct annual review of products and services to accurately recommend growth, harvest or exit.
• Work with Compliance and Risk Management departments to review marketing content to ensure all marketing materials comply with banking regulations, advertising requirements and brand standards.
• The position of Marketing Director performs duties specific to the position and other functions as assigned.
• The position of Marketing Director is responsible for the supervision of the Marketing Assistant.

Requirements

• Bachelor’s degree and five years of related experience and/or training; or the equivalent combination of education and experience. Work related experience should consist of a financial institution operations, sales or customer service background. Educational experience, through in-house training sessions, formal school or financial industry related curriculum, should be business or financial industry related.
• Utilize MS Word, Excel and PowerPoint with a high degree of proficiency
• Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Advanced experience, knowledge and training in bank terminology and products and services.
• Ability to think strategic and execute tactically.
• Strong knowledge of general office practices.
• Effective oral, written and interpersonal communication skills with the ability to apply common sense to carry out instructions, interpret documents, understand procedures, write reports and correspondence, and speak clearly to customers and employees.
• Ability to deal with difficult problems involving multiple facets and variables in non-standardized situations.
• Effective organizational and time management skills.
• Ability to work with no supervision while performing duties.

Benefits

• Sauk Valley Bank offers medical, short term disability, long term disability, life, vision, dental and 401K benefits to all full time positions.
• PTO will vary depending on the level of the position.
• This position is/is not eligible for incentive.