Own commercial GTM and cross-functional planning for a multi-market health tech portfolio, turning product complexity into customer value and revenue growth while aligning with acquisitions, market expansion, and brand strategy.

• Develop and own Salaera’s marketing strategy and annual roadmap.
• Align marketing priorities to company growth objectives.
• Identify opportunities to grow OEM, distributor, and direct revenue channels.
• Partner with leadership to support strategic initiatives, acquisitions, and market expansion.
• Champion the voice of the customer by bringing market insights, customer feedback, competitive intelligence, and commercial trends into strategic planning and business decisions.
• Translate business priorities into actionable marketing plans with measurable outcomes.
• Lead positioning, messaging, and go-to-market planning across the Salaera portfolio.
• Translate complex technical products into compelling customer value propositions.
• Support product launches, portfolio expansion, and market development initiatives.
• Ensure marketing is closely aligned with product management and commercial priorities.

• Experience marketing complex products within medical devices, life sciences, healthcare, industrial technology, diagnostics, or engineered products.
• A strong foundation in product marketing, commercial marketing, and go-to-market strategy with a track record of connecting marketing investment to business growth.
• Experience supporting multiple routes to market, including OEM, distributors, channel partners, and direct sales.
• Demonstrated success building marketing functions, creating structure, and establishing scalable processes in growing organizations.
• Experience leading website strategy, digital customer experiences, customer portals, SEO, conversion optimization, and digital growth initiatives while effectively managing agency partners.

• Programs that have served OEM, distributor, and direct channels at once.
• Ownership of the full digital surface: website, customer experience, portals, conversion, and digital growth.
• Work spanning multiple business units, product lines, or acquired brands.

Meaningful Work