Marketing Director

Responsibilities

• Build upon an existing multi-platformed marketing plan to increase awareness and new business.
• Guide social media campaigns based on industry standard metrics and data driven results.
• Guide digital and print campaigns based on metrics.
• Guide updates to website in line with best practices and highest digital performance.
• Inventive and fresh avenues for marketing and patient acquisition.
• Work closely with Dr. Kim, Digital Marketing Manager, and Marketing Manager to keep messaging accurate, consistent, and aligned with practice goals.
• Keen eye for data and metrics with goals of optimizing sources against expense and performance.
• Present concise monthly reports with recommendations for real time performance maximization.
• Oversight of all outbound ads

Requirements

• Experience with marketing, analytics, and automation in multi-platforms.
• Experience with automation setup in Meta, Google Ads, and additional platforms
• Advanced knowledge of SEO, Email Marketing, Marketing Research, and Google Ads
• Proven experience in content marketing, email marketing, social media marketing, copywriting, advertising, market research, or related areas
• A strong background in data analytics, data management, and reporting
• Strong attention to detail, accuracy, and consistency
• Skilled at conducting marketing research and the ability to present and explain data
• Skilled in critical thinking, analysis, and problem-solving
• Highly developed organizational and project management skills to manage simultaneous tasks and multiple deadlines
• Skilled at developing effective working relationships at all levels in the organization

Preferred

• 2+ years experience in Marketing
• Experience with Google Analytics and SEMrush
• Experience with Meta
• Google Data Analytics Certification
• Experience in Microsoft SharePoint and the ability to design, organize, and manage the Marketing site

Benefits

• Paid time off