Responsibilities

• Develop and execute paid media campaigns (digital, social, out-of-home) targeted at residents to drive awareness and usage of deployed solutions
• Design and manage owned channel strategies (email, SMS, in-app messaging) across the resident lifecycle—from onboarding through sustained engagement
• Create localized campaigns tailored to specific markets, demographics, and solution types (e.g., DMV kiosks, online payments, permits)
• Partner with creative resources to develop compelling messaging and content that resonates with diverse citizen audiences
• Build scalable marketing toolkits, playbooks, and co-branded templates that government clients can deploy locally to promote adoption
• Develop best practice guides and training resources to help government partners run effective citizen outreach
• Partner with Customer Success to identify high-priority accounts and develop tailored adoption strategies
• Advise government clients on local marketing tactics, from launch campaigns to ongoing engagement programs
• Define, track, and report on adoption KPIs including enrollment rates, transaction volume, active usage, and campaign ROI
• Use data and insights to continuously optimize campaigns and identify opportunities to improve resident engagement

Requirements

• 7+ years of experience in growth marketing, consumer marketing, lifecycle marketing, or demand generation
• Demonstrated success driving user adoption, engagement, or transaction volume in a B2B2C, B2G2C, or similar multi-stakeholder environment
• Deep experience with paid media strategy and execution across digital channels (search, social, display, programmatic)
• Strong command of owned channel marketing (email, SMS, push notifications, in-app messaging)
• Proven ability to translate data into actionable insights and optimize campaigns based on performance metrics
• Experience building marketing enablement materials (playbooks, toolkits, templates) for partners or customers
• Excellent cross-functional collaboration skills with ability to influence without direct authority
• Strong written and verbal communication skills
• Bachelor's degree in Marketing, Communications, Business, or related field
• Ability to move the needle on citizen adoption and engagement, including transaction volume growth across deployed solutions, resident enrollment and registration rates, active user rates and repeat usage, campaign performance (CTR, conversion rates, cost per acquisition), and client satisfaction with adoption marketing support and enablement

Preferred

• Experience in govtech, public sector, or civic tech
• Background in fintech, payments, or transaction-driven business models
• Experience marketing to diverse or underserved populations
• Familiarity with HubSpot marketing automation platform (preferred) or comparable
• Experience working with or managing external agencies
• Track record of building a function or team from the ground up

Benefits

• Neumo offers a competitive benefits and compensation package and are looking for team members who will thrive in our dynamic environment.
• Neumo is an Equal Opportunity Employer. Selection for a position will be made without regard to race, religion, national origin, sex, political affiliation, marital status, non-disqualifying physical handicap, and age.