Responsibilities

• Must possess the ability to plan, organize, develop, implement and interpret the programs, goals, objectives, policies, procedures, etc., that are necessary for providing quality care and maintaining a sound operation.
• Must possess the ability to establish, implement and maintain effective marketing and public relations program
• Must possess the ability to plan, organize and effectively present ideals and concepts to community groups/agencies.
• Must possess the ability to communicate effectively, orally and in writing.
• Must possess the ability to assimilate information from a variety of sources, analyze information and make recommendations to the Administrator.
• Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public.
• Must be able to read, write, speak, and understand the English language.
• Must have patience, tact, cheerful disposition and enthusiasm as well as be willing to handle personnel based on whatever maturity level at which they are currently functioning.
• Must possess the ability to seek new methods and principles and be willing to incorporate them into existing practices.
• Must be thoroughly familiar with the laws, regulations and guidelines governing the release of information.

Requirements

• As Marketing Director, you must be able to read, write, speak, and understand the English language.
• Possess the ability to make independent decisions when circumstances warrant such action.
• Must possess the ability to deal tactfully with personnel, residents, family members, visitors, government agencies/personnel and the general public.
• Must have advanced training in hospital or nursing facility administration.
• Must be knowledgeable of nursing and medical practices and procedures as well as laws, regulations and guidelines pertaining to nursing facility administration.
• Must possess the ability to work harmoniously with other personnel.
• A bachelor’s degree from an accredited college/university or equivalent.
• (Five (5) year(s) experience in marketing/public relations in a health care setting may be recognized in lieu of a bachelor’s degree.)
• Must possess a thorough knowledge of principles of effective communication, mass media, advertising, policies, education, community relations, demonstration, organization structure, social and activity services, government relations, etc., as they relate to nursing facility operations.
• Must possess the ability to plan, organize and effectively present ideals and concepts to community groups/agencies.