Responsibilities

• Build and maintain positive relationships with hospitals, physicians, case managers, discharge planners, home health agencies, hospice providers, and other community partners.
• Visit referral sources regularly to educate them about the services and care available at The Parks at Garland.
• Partner with the Admissions, Nursing, and Leadership teams to ensure a smooth transition for new residents and their families.
• Represent the facility at community events, networking opportunities, health fairs, and local organizations.
• Create engaging marketing materials, social media content, and community outreach initiatives that highlight our culture and services.
• Help develop creative strategies to increase occupancy and strengthen community awareness.
• Monitor referral activity and marketing efforts while identifying opportunities for growth.
• Welcome visitors, prospective residents, and families with warmth, professionalism, and exceptional customer service.
• Stay informed on industry trends and maintain knowledge of long-term care services, Medicare, Medicaid, and managed care.
• Serve as a positive ambassador for The Parks at Garland, reflecting our values of compassion, integrity, and excellence.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, Communications, or a related field preferred.
• Experience in healthcare marketing, admissions, sales, or long-term care preferred.
• Strong communication, presentation, and relationship-building skills.
• Excellent organizational and time management abilities.
• Proficiency with Microsoft Office and social media platforms.
• Valid driver’s license and reliable transportation for community outreach.

Preferred

• Relationship Building
• Business Development
• Public Speaking
• Strategic Planning
• Customer Service
• Communication
• Organization
• Problem Solving
• Healthcare Knowledge
• Professionalism