Marketing Director, Premium Chocolate (Core & Seasonal)

Responsibilities

• Develop and lead annual and multi-year plans to deliver against Core and Seasonal Premium Chocolate Portfolio - Establishing priorities across brands, products, occasions, consumers, channels and customers
• Lead everyday and seasonal growth strategy, connecting product, packaging, merchandising, media, consumer activation and retailer support.
• Collaborate with Global and Regional partners on brand strategy, innovation, and comms.
• Collaborate with the Director of Innovation to integrate platform innovation support with core activities as one powerbrand.
• Collaborate with Sales / TM teams to execute brand strategy in-store through DSMP plans across key channels and customers both all-year round and during key seasonal tentpoles, including Holiday, Val, and Easter.
• Build and execute volume-acceleration plans with proven high-impact opportunities, and strategic pilots
• Collaborate with E-comm team to develop plans for pure play customers (Amazon) that create the optimal range, content and media support to close fair share gap.
• Lead agency partners across creative, media, social, and PR to develop and execute brand strategy across all consumer touchpoints.
• Lead the strategic deployment of the A&P Budget (including media, promotion, agency fees (Creative, PR & Social, Consumer), packaging design, shopper marketing and CMI)
• Lead partnership with Supply Chain and Demand Planning to align forecasts with business priorities, protect customer commitments, anticipate and mitigate supply risks, and unlock supply for incremental growth opportunities

Requirements

• Bachelors Degree in Business; Masters Degree preferred
• 13+ years experience in CPG Brand Marketing
• Passion, energy, and drive to work with world-class brands
• Experience leading a business, portfolio or major brand with revenue, volume, share and financial accountability.
• Success developing integrated campaigns across traditional, digital, social, shopper, retail-media and e-commerce channels.
• Excellent verbal and written communication skills. Ability to simplify and create simple clear narratives.
• Experience developing direct reports and building teams
• Experience leading cross functional and global interdependencies with ability to influence
• Strong analytical skills & fact based decision-making
• Sensitive and adaptable to foreign cultures; foreign languages

Benefits

• In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.