Responsibilities

• Work with leadership to develop and execute a comprehensive marketing strategy that aligns with PPC Flex’s growth objectives, corporate vision, and value creation model.
• Serve as a strategic partner to Sales, Technical, and Executive Leadership, shaping market positioning and go-to-market strategies.
• Build and lead a high-performing marketing strategy that delivers measurable business impact.
• Enhance PPC Flex’s brand presence through consistent messaging, storytelling, and visual identity across all channels and customer touchpoints.
• Work with Sales leadership and the internal PPC creative team to develop marketing campaigns and collateral.
• Work with Sales leadership to increase brand visibility through trade events, PR, content marketing, and industry engagement.
• Work with leadership to establish a PR strategy for market presence and visibility for PPC Flex.
• Develop and collaborate marketing/PR roadmap with Sales Leadership for each market.
• Work with HR to support development of employee value proposition and internal communication programs.
• Ensure PPC Flex’s sustainability and innovation narratives are clearly communicated and differentiated in the market.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA strongly preferred.
• 10+ years of progressive marketing experience, including at least 5 years in a senior leadership role within packaging, manufacturing, or a related B2B sector.
• Demonstrated success developing and executing strategic marketing programs that drive commercial growth.
• Strong leadership and team development capabilities.
• Expertise in branding, product marketing, demand generation, and digital marketing.
• Proficiency with CRM and marketing automation tools (e.g., Salesforce).
• Excellent strategic thinking, communication, and presentation skills.

Preferred

• Familiarity with sustainable packaging trends and market dynamics is a plus.