Responsibilities

• Partner with firm leadership to translate partner alignment on growth objectives (case volume vs. case quality, five-year vision for practice mix, office footprint, and firm size) into an actionable, firm-wide marketing strategy.
• Define clear marketing goals, priorities, and success metrics tied to the firm's strategic direction.
• Establish firm-wide brand standards and messaging guidelines to unify PCVA's external presence across practice groups and offices.
• Bring individual attorney websites and social profiles into alignment with firm branding while preserving appropriate attorney visibility.
• Sharpen and consistently communicate PCVA's track record on complex case outcomes as a key differentiator, and help the firm navigate messaging across all case types; for example: between high-stakes litigation and smaller-case work.
• Lead and develop a technology infrastructure to support and institutionalize a rapid-response digital marketing program (landing pages, Google Ads, paid social); currently managed informally by firm administration.
• Relieve firm administrators of day-to-day marketing execution so they can return to their core operational duties.
• Develop a transparent, strategic framework for marketing budget allocation aligned with practice priorities and office(s) growth.
• Work in partnership with Marketing Committee Chair and committee members to develop and execute on marketing strategy.
• Implement firm-wide ROI tracking in partnership with the SmartAdvocate rollout, automating intake, lead attribution, and reporting.

Requirements

• 8 to 12 years of experience leading marketing at a law firm or professional services organization, ideally including plaintiff's litigation, mass tort, or a comparably complex multi-office, multi-practice environment.
• Demonstrated ability to build marketing infrastructure from the ground up.
• Strong grasp of digital marketing fundamentals, including paid search and social, SEO, website strategy, and marketing technology platforms; familiarity with case management/CRM systems such as SmartAdvocate is a plus.
• Experience establishing ROI tracking, dashboards, and data-driven reporting for executive stakeholders.
• Proven people-leadership skills, with experience building and managing a small, high-functioning team.
• Excellent judgment navigating multi-office, multi-practice-group dynamics and building consensus among partners without formal authority over them.
• Willingness and ability to travel frequently among Seattle and Tacoma offices.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Professional development assistance
• Vision insurance