Marketing Director | Personal Injury

Orlando, FL (On-site)

Salary Not AvailableSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end healthcare marketing strategy and revenue growth initiatives, leading a high-performing team to expand patient volume, referrals, and market share across Florida.

Job Description

Responsibilities

  • Report directly to the CEO and collaborate with executive leadership on strategic growth initiatives.
  • Lead, mentor, develop, and evaluate all marketing representatives and outreach personnel.
  • Develop and execute comprehensive marketing strategies to increase patient volume, referral growth, and market share.
  • Build and maintain strong relationships with personal injury attorneys, healthcare providers, clinics, case managers, and other referral sources.
  • Drive business development efforts across multiple Florida markets.
  • Monitor and analyze marketing performance metrics, referral trends, ROI, and market data.
  • Develop and manage marketing budgets, campaigns, sponsorships, community outreach programs, and networking events.
  • Ensure consistent branding and messaging across all locations and marketing channels.
  • Identify new market opportunities and support organizational expansion.
  • Collaborate with operational leadership to align marketing initiatives with business objectives.

Requirements

  • Minimum of 3 years of leadership experience in healthcare marketing, business development, physician relations, or a related field.
  • Strong understanding of referral-based healthcare marketing.
  • Experience in Personal Injury, Orthopedics, Spine, Pain Management, or Surgical Services strongly preferred.
  • Exceptional leadership, communication, and relationship-building skills.
  • Demonstrated ability to analyze data and implement performance-driven strategies.
  • Strong organizational, project management, and problem-solving abilities.
  • Ability to travel frequently throughout Florida.

Preferred

  • Established relationships with Personal Injury attorneys, law firms, and healthcare referral networks.
  • Experience working within Florida's healthcare and Personal Injury markets.
  • Knowledge of Personal Injury case management and healthcare operations.
  • Proven success in building, scaling, and managing high-performing marketing teams.
  • Multi-location healthcare marketing experience.
NEO Surgical Group LLC logo

NEO Surgical Group LLC

NEO Surgical Group is one of the leaders in treatment of spine and orthopedic injuries. Our experienced surgeons provide the highest level of care to all our patients with compassion and dignity in a timely and efficient manner.We've helped thousands of Florida residents to find relief from pain in order to live healthier, happier and more active lives.

Fort Myers, Florida, USA
38 employees (2 in marketing)

Salaries

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $152K. Based on 311 salaries.

See all NEO Surgical Group LLC salaries

Marketing Team

Marketing Team Size
2 (5% of company)
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
2.9K
Traffic Source Mix
Search
27.2%
Direct
41.9%
Referral
16.3%
Social
13.3%
Paid
1.2%

Headcount Trend

Current headcount: ~41
NEO Surgical Group LLC logo

Marketing Director | Personal Injury

NEO Surgical Group LLC · Orlando, FL · On-site