Responsibilities

• Develop comprehensive marketing strategies aligned with organizational goals, emphasizing digital marketing, social media marketing, paid advertising campaigns, and content creation.
• Lead the planning, setup, and management of digital campaigns across platforms such as Google Ads (including Google AdWords), Facebook Advertising, and other paid advertising channels.
• Oversee website management using content management systems like Word, ensuring optimal site performance, SEO practices, and user experience enhancements.
• Utilize SEO tools and web analytics reporting to conduct keyword research, monitor campaign performance, and implement continuous improvements in SEO and SEM efforts.
• Manage marketing automation tools to streamline email marketing campaigns, nurture leads, and improve customer engagement.
• Coordinate graphic design projects using Adobe Creative Suite (Photoshop, Illustrator) for promotional materials while ensuring brand consistency.
• Analyze web analytics data via Google Analytics and Google Tag Manager to generate insights on user behavior and campaign effectiveness.
• Drive conversion optimization strategies by testing landing pages, call-to-actions, and user flows to increase lead generation and sales.
• Collaborate with cross-functional teams to ensure cohesive messaging across all digital channels while maintaining a strong focus on e-commerce growth.
• Stay current with industry trends in digital marketing, paid search marketing, performance marketing, and technical proficiency in HTML/CSS for website adjustments.

Requirements

• Expertise in SEO tools, Google Analytics, Google Tag Manager, and web analytics reporting
• Proven experience managing paid advertising campaigns on platforms like Google Ads (AdWords), Facebook Advertising
• Strong graphic design skills with proficiency in Adobe Photoshop and Adobe Creative Suite
• Advanced knowledge of WordPress website management and content management systems
• Skilled in content creation for diverse digital channels including social media marketing and email marketing
• Deep understanding of SEM strategies including keyword research and paid search marketing
• Ability to analyze data for marketing analytics insights to inform decision-making
• Technical proficiency in HTML/CSS for website adjustments and digital campaign setup
• Experience with marketing automation tools to optimize customer journeys
• Excellent project management skills with the ability to oversee multiple campaigns simultaneously while meeting deadlines

Benefits

• 401(k)
• Employee discount
• Paid time off