Marketing Director

Bloomington, IN (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead census growth and outreach for a senior living community, driving inquiry-to-move-in conversions and referral partnerships.

  • Must-have: Experience in senior living, healthcare, sales, marketing, hospitality, or relationship management
  • Standout: Ability to build trust quickly with families and referral partners

Job Description

Responsibilities
  • Conduct community tours with prospective residents and families
  • Manage and maintain lead follow-up systems
  • Support inquiry-to-move-in conversion efforts
  • Assist with move-in coordination and family communication
  • Maintain accurate census and prospect tracking
  • Build and maintain relationships with Hospitals
  • Skilled nursing facilities
  • Home health agencies
  • Hospice providers
  • Case managers

Community Outreach & Networking

  • Build and maintain relationships with: Hospitals Skilled nursing facilities Home health agencies Hospice providers Case managers Social workers Community organizations Represent the community at networking and outreach events Develop referral partnerships within the local market

Marketing & Community Presence

  • Support community marketing initiatives and events
  • Assist with social media and community visibility efforts
  • Help maintain a welcoming, professional community presentation
  • Identify opportunities to improve reputation and engagement

Leadership & Operations Support

  • Partner with the Executive Director and department leaders on census strategy
  • Communicate barriers, opportunities, and market feedback proactively
  • Support a positive and collaborative team culture
  • Demonstrate urgency, professionalism, and accountability daily
OPS LIVING LLC logo

OPS LIVING LLC

"One Purpose" seeks to provide affordable, safe, and loving communities for seniors to thrive.

Founded in 2022
Fort Wayne, Indiana, USA
14 employees (3 in marketing)