Marketing Director

Elkhart, IN (On-site)

$60K/yr – $70K/yrDirector/ExecutiveFull time

Posted 3 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own census growth through lead management, inquiry-to-move-in conversion, and community partnerships while coordinating operations with the executive team to maximize move-ins and referrals.

  • Lead and optimize census development and referral networks
  • Drive lead follow-up, tours, and move-in coordination
  • Collaborate on marketing, events, and community presence with cross-functional partners

Job Description

Responsibilities

  • Census Growth & Sales
  • Conduct community tours with prospective residents and families
  • Manage and maintain lead follow-up systems
  • Support inquiry-to-move-in conversion efforts
  • Assist with move-in coordination and family communication
  • Maintain accurate census and prospect tracking
  • Build and maintain relationships with Hospitals, Skilled nursing facilities, Home health agencies, Hospice providers, Case managers, Social workers, Community organizations
  • Represent the community at networking and outreach events
  • Develop referral partnerships within the local market
  • Marketing & Community Presence

Requirements

  • Senior living, healthcare, sales, marketing, hospitality, or relationship management experience preferred
  • Strong communication and interpersonal skills
  • Ability to build trust quickly with families and referral partners
  • Organized and detail-oriented
  • Self-motivated with strong follow-through
  • Comfortable networking and engaging with the public
  • Ability to manage multiple priorities in a fast-paced environment
  • Basic computer and communication technology proficiency required
  • Valid driver’s license and reliable transportation preferred
OPS LIVING LLC logo

OPS LIVING LLC

"One Purpose" seeks to provide affordable, safe, and loving communities for seniors to thrive.

Founded in 2022
Fort Wayne, Indiana, USA
14 employees (3 in marketing)

Traffic Signals

Monthly Visitors
2.4K
Traffic Source Mix
Search
24.6%
Direct
59.5%
Referral
7.1%
Social
7.4%
Paid
1.1%

Headcount Trend

Current headcount: ~14

Marketing Team

Marketing Team Size
3 (21% of company)
Marketing Roles Posted (Last 30 Days)
1