Marketing Director

Responsibilities

• Build Our Presence: Develop and implement creative marketing strategies to promote our facility and services.
• Build Meaningful Relationships: Establish and maintain strong relationships with hospitals, physicians, discharge planners, social workers, community organizations, and other referral sources.
• Grow Our Community Connections: Represent our facility at networking events, community activities, and professional meetings.
• Bring Ideas to Life: Identify new opportunities to increase referrals, strengthen community awareness, and support census growth.
• Showcase Our Mission: Share the amazing work our team does every day and highlight the quality care we provide to our residents.
• Drive Results: Help develop outreach plans, track marketing efforts, and build strategies that support continued growth.
• Maintain a current listing of all resident care employee phone numbers.
• Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
• Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
• Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.

Requirements

• Must possess, as a minimum, A Bachelor’s Degree from an accredited college/university, or equivalent. (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)
• Language Skills Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees.
• Mathematical Skills Ability to apply concepts such as fractions, percentages, ratios and proportions to practical situations.
• Reasoning Ability Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
• Certificates, Licenses, Registrations To perform this job successfully, an individual must be proficient in the Microsoft Suite products.
• Supervisory Requirements This position has supervisor responsibilities.

Preferred

• Marketing, sales, healthcare marketing, or business development experience preferred
• Experience in skilled nursing, rehabilitation, healthcare marketing, or referral development is a plus!

Benefits

• Benefits Package Available