Responsibilities

• Consumer Insights and Business Acumen: Displays a deep understanding of the consumer and drives a consumer first mentality within the organization.
• Understands relevant marketplace dynamics and other key issues that help the team in the development of the brand's marketing mix (e.g., product quality, pricing, promotions, and distribution).
• Analyzes category, brand, competitive and consumer trends to drive insights into action.
• Has a pulse on trends and category landscape that can influence product development pipelines.
• Accountable for analyzing multiple sources of data effectively to extract insights, find opportunities and risks, and take strategic actions on your brands. Includes POS data (e.g. IRI monthly), shipments, consumer research and 3rd party data.
• Able to turn data into implications and actions for the brand.
• Base Brand/Portfolio Management: Develop strategic brand plans and translate strategies into annual marketing plans and programs in an effort to exceed stated volume and profit objectives
• Works collaboratively with the team and cross functional partners, leveraging the knowledge and expertise of others to meet brand objectives.
• Works with the Sales Management and R&D teams to prioritize projects and related opportunities based on size of price and strategic considerations related to the consumer and the customer.
• Acts as general manager for brand P&L, understanding opportunities and risks in line items from topline and bottom line. Requires developing understanding of cross-functional costs.

Requirements

• Bachelor's degree in Marketing or related field
• 8-10 years of brand management experience within the CPG industry
• 3+ years managing direct reports
• Strong proficiency in Microsoft (Word, Excel, and PowerPoint)
• Strong interpersonal

Preferred

• MBA
• CPG Food industry experience