Responsibilities

• Own the strategy, creative brief, launch, and post-campaign analysis for all brand initiatives.
• Lead messaging and aesthetics across digital, print, in-store, experiential, and event touchpoints.
• Execute coordinated campaigns for cannabis holidays, mainstream holidays, and cultural events.
• Adhere to strict campaign timelines: build 60–90 days out, ship 14 days out, and debrief 14 days after.
• Proactively deliver custom, quarterly marketing plans to major retail chains (e.g., STIIIZY, Cookies, Catalyst).
• Define the lead brand, SKUs, in-store activations, budtender incentives, social content, and PR angles for each chain.
• Design and lead in-store demos, budtender trainings, and retail marketing experiences to drive sell-through.
• Build scalable event toolkits and playbooks for consistent field execution.
• Utilize internal AI tools daily for drafting, planning, and task automation.
• Write specs and provide direct feedback to the build team to improve internal AI systems.

Requirements

• 5+ years owning end-to-end marketing programs, with at least 2 years in a leadership/director role.
• Proven track record of activating retail chains and moving volume, backed by specific data.
• Extensive experience running multi-channel cultural or holiday campaigns.
• Active, daily power-user of AI tools (Claude, ChatGPT, etc.) with the ability to demonstrate workflows live.
• Exceptional project management skills and the ability to operate effectively with incomplete information.
• Strong, plain-English communicator who relies on transparency and direct feedback.
• Willingness to travel to key accounts, events, and activations as needed.

Preferred

• Preferred: Experience in California cannabis, CPG, lifestyle, or beverage alcohol; background in field/trade marketing.