Marketing Director

Waynesville, NC (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 1 month ago

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Job Summary

Own the marketing and government-relations footprint for a regional nonprofit credit union, balancing brand, PR, and employer-group partnerships to drive visibility and member growth.

  • Brand and Demand Alignment: oversee campaigns, brand standards, and cross-channel messaging to hit organizational priorities.
  • Partnerships and Advocacy: manage employer-group promotions and government relations for credit unions.
  • Governance and Measurement: ensure consistent messaging and track results across channels and partnerships.

Job Description

Responsibilities

  • As Marketing Director, you will lead strategic marketing and public relations efforts that strengthen Mountain Credit Union’s visibility and member growth.
  • This role exists to ensure consistent messaging and measurable results across channels and partnerships, including working with employer groups to promote Mountain Credit Union to employees.
  • Key responsibilities include directing all marketing, advertising, sales promotions, and providing government relations and advocacy for credit unions.
  • You will oversee campaign performance, brand standards, and communications that align with organizational priorities.

Requirements

  • Bachelor’s degree
  • Five years or more of marketing experience
  • Demonstrated digital marketing expertise
  • Experience with government affairs and advocacy for non-profit organizations

Benefits

  • employer-paid Medical/Dental/Vision/Life/LTD coverage
  • generous 401(k)
  • 11 paid holidays
  • 4 weeks of Paid Time Off
Mountain Credit Union logo

Mountain Credit Union

Mountain Credit Union is a full service financial cooperative serving 10 counties in Western North Carolina. Anyone who lives, works, worships or attends school in Buncombe, Cherokee, Clay, Graham, Haywood, Henderson, Jackson, Macon, Madison and Swain Counties of North Carolina is eligible to open an account at Mountain Credit Union.

Founded in 1963
Waynesville, North Carolina, USA
49 employees (3 in marketing)

Traffic Signals

Monthly Visitors
27.2K
Traffic Source Mix
Search
25%
Direct
69.4%
Referral
3.9%
Social
0.9%
Paid
0.7%

Headcount Trend

Current headcount: ~49

Marketing Team

Marketing Team Size
3 (6% of company)