Marketing Director

Responsibilities

• Develop and execute a comprehensive global marketing strategy to drive revenue growth, market expansion, and strengthen consumer and customer relationships across all channels.
• Lead the ideation and execution of 'big idea' integrated campaigns that resonate globally, building brand recognition and driving consumer engagement.
• Manage the global marketing budget, track KPIs, and adjust strategies based on data analytics to maximize ROI.
• Lead the brand's digital transformation to enhance online presence, driving e-commerce growth across proprietary platforms and marketplaces.
• Formulate and implement digital marketing strategies, including social media, content marketing, targeted advertising, and influencer programs, to optimize the customer journey and improve performance.
• Collaborate closely with Sales and key independent market, department stores, and international B2B partners to develop and execute trade marketing programs, including in-store branding, training, and events.
• Drive IR partner sell-through by creating tailored POS materials and retail sales tools, and develop CRM strategies to enhance partner loyalty and engagement.
• Represent the marketing function effectively at trade shows and expos.
• Lead the end-to-end product marketing strategy, including owning the GTM plan for new launches, ensuring alignment with market trends and driving partner buy-in.
• Sharpen and evolve the brand's prestige identity and ensure consistency across all channels by overseeing the creation and deployment of all marketing materials.
• Lead and inspire a global marketing team, fostering a culture of accountability and excellence aligned with company objectives.
• Serve as an essential partner to the Sales, Creative, Operations, and Finance teams to ensure a unified approach to market growth and manage relationships with external agencies.

Requirements

• Marketing, Strategic Communications, or a Business degree required; MBA preferred.
• 10+ years of senior marketing experience, preferably in premium or luxury goods, fragrance, beauty, or fashion.
• Experience leading, developing, scaling a high performing marketing function.
• Experience in both retail and wholesale channels is required.
• Proven experience in developing and managing campaigns that drive global brand awareness and revenue growth.
• Expertise in product marketing and trade marketing, coupled with a strong understanding of independent retail (IR) and overall retail business dynamics.
• Strong leadership and team management skills, with a demonstrated ability to inspire creativity and accountability.
• Excellent understanding of luxury branding, wholesale and retail distribution, and consumer behavior.
• Experience working with global markets and tailoring marketing strategies to diverse regional needs.
• Strong analytical skills, with the ability to use data to inform decisions and optimize marketing performance.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.

Benefits

• Ownership & Impact : Drive global expansion at start-up speed. Take direct Ownership of strategy, building scalable functions, and empowering decisive, Solution-Oriented action.
• Cross-Functional Teamwork : Be the crucial bridge builder, championing radical Collaboration across Creative, Sales, Operations, and Finance for a unified, prestigious brand experience.
• A Culture of Excellence and Evolution : This is a career-defining chance to build and shape brands, not just execute SOPs. Fast-track your impact within a dynamic, fun environment where passion and excellence define our growth.