Marketing Director

Phoenix, AZ (Hybrid)

$140K/yr – $160K/yrDirector/ExecutiveFull time

Posted 5 days ago

Job Summary

You will own Mi-Case’s global marketing and communications across current and emerging products, drive go-to-market plans, lead executive and partner messaging, and oversee events, brand, content, and a small leadership team to build measurable demand and growth.

Own marketing strategy and product-level positioning across multiple products
Lead event portfolio, creative platform, and demand-generation systems
Manage budget, plans, and executive communications

Job Description

Responsibilities

Strategy and executive leadership
Own marketing and communications strategy across all products, current and emerging: Mi-OMS, Mi-JMS, Mi-Licensing, and Mi-Trust, with new products consistently in the pipeline
Maintain and evolve a repeatable go-to-market framework that any product launch can run through.
Represent marketing in executive and partner-level conversations. Bring a point of view, support it with evidence, and translate company strategy into marketing priorities.
Set annual and quarterly plans, own the marketing budget, and define how success gets measured.
Event strategy and live brand experience
Own the annual event portfolio and its budget: industry conferences, partner events, and the Mi-Case customer summit.
Set the creative platform for each major event. One organizing idea that holds booth, advertising, print, giveaways, and stage presentation together, directed through production with the designer and outside vendors.
Own the customer summit end to end: programming, speakers, venue and vendor contracts, invitation strategy, run of show, and follow-through.
Develop the presentations that carry the brand from the stage, including script, rehearsal, and technical content built with product and engineering.

Mi-Case

3.9 Glassdoor

With over 20 years of experience in bespoke digital transformation at both the public and private level, Mi-Case is known as much for our white-glove approach to client support as we are for our exceptional, fully-integrated software solutions. Our approach begins by investing in understanding all complexities of our clients’ key business activities. By hiring subject matter experts that have a deep understanding of the industry, we seek to understand their organizational goals as well as they understand them themselves. Only then do we work to innovate the right digital solutions to solve their unique needs.We have repeatedly met our customers at the crossroads of their digital transformation journey, replacing legacy systems and manual activities with long-term, evergreen and mobile ready solutions that jumpstart their path to harnessing modern technology to advance their organization. Our years of experience in the global marketplace has also prepared us to support clients with the complexities that accompany scaling their digital solutions internationally.The name “Mi-Case” was chosen as a direct result of seeing the software and solutions we developed so directly implicated in the result it was hoping to produce. At the core, what is at stake within the transformation journey is the opportunity to support dedicated individuals--and those they serve--with innovative, dynamic solutions that advance their goals. Each clients’ needs that we transform are not only unique to them, but also designed to support the individual experience of their team and customers.

Founded in 1992

Scottsdale, Arizona, USA

321 employees (11 in marketing)

www.mi-case.com

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