Marketing Director

Boston, MA (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-channel marketing delivery for hospitality brands, aligning campaign execution with client strategy and ongoing AI-driven experimentation to drive tangible business outcomes.

  • Campaign execution and optimization: plan, budget, and analyze campaigns across Meta, Google, Instacart, and other platforms.
  • Client strategy and partnership: trusted day-to-day guidance, proactive recommendations, and informed perspectives for hospitality clients.
  • Learning and experimentation: staying current on AI tools, platforms, channels, and trends to inform future work.

Job Description

Responsibilities

  • Development and day-to-day execution of integrated marketing campaigns spanning digital, email, loyalty, advertising, social, and more
  • Campaign planning, setup, optimization, budgeting, reporting, and performance analysis across platforms such as Meta Ads, Google Ads, Instacart, and others
  • Client strategy, counsel, management, and communications, serving as a trusted day-to-day partner who provides guidance, proactive recommendations, and informed perspective
  • Ongoing learning around AI, new tools, platforms, channels, and trends

Requirements

  • 10+ years of marketing experience, ideally with hospitality, restaurant, or F&B brands
  • Proven experience managing clients and leading both strategy and execution
  • Strong digital marketing background, including campaign planning, execution, optimization, reporting, and analysis
  • Deep understanding of CRM, loyalty, email marketing, customer segmentation, lifecycle communications, and campaign optimization
  • Sharp business acumen, with the ability to connect marketing strategy to business outcomes and use tactical channels to drive sales, increase traffic, build awareness, and support client growth
  • Effective communication, collaboration, organization, and follow-through in a fast-moving, multi-client environment
  • Genuine passion for hospitality and restaurant brands

Preferred

    Benefits

    • We offer outstanding professional growth opportunities, a fun and supportive environment, team-oriented mentoring, competitive compensation, and excellent benefits.
    marlo marketing logo

    marlo marketing

    3.6 Glassdoor

    Integrated. It’s safe to say that’s our favorite word at marlo marketing. There’s nothing we love more than being entrusted with our client’s brand strategy from beginning to end. Starting with the name, logo and brand collateral. Segueing into website design and development. Ensuring that the brand voice is vibrantly distinctive and consistent across every channel. And then strategically determining the best platform(s) on which to build the brand — PR, advertising, social media, direct mail, email marketing, celebrity endorsement, apps...the list is endless.With locations in Boston and New York City marlo marketing (www.marlomarketing.com) is a full-service integrated agency representing best in class consumer products and services, offering strategic public relations, marketing counsel, and creative services for start-ups to Fortune 500 companies.

    Founded in 2004
    Boston, Massachusetts, USA
    29 employees (3 in marketing)
    68% recommend to a friend
    63% CEO approval

    Traffic Signals

    Monthly Visitors
    1.6K
    Traffic Source Mix
    Search
    45%
    Direct
    37.7%
    Referral
    6%
    Social
    10.1%
    Paid
    1.2%

    Headcount Trend

    Current headcount: ~29

    Marketing Team

    Marketing Team Size
    2 (7% of company)
    Marketing Roles Posted (Last 30 Days)
    1