Responsibilities

• Lead the marketing operations function, including process design, campaign operations, planning workflows, reporting, performance management, and operational prioritization.
• Partner with marketing leadership to translate business goals into operational plans, KPIs, dashboards, campaign workflows, and execution frameworks.
• Own and optimize the marketing technology stack, including marketing automation platforms, CRM integrations, attribution tools, data enrichment platforms, and reporting systems.
• Partner with Sales Operations, Revenue Operations, IT, Data, Finance, and Product teams to ensure marketing systems, data flows, and processes are reliable, scalable, integrated, and aligned with business needs.
• Oversee campaign execution processes, including audience segmentation, email operations, landing pages, forms, nurture programs, tracking, testing, quality assurance, and lead routing.
• Establish and maintain standards for campaign setup, naming conventions, tracking, testing, measurement, data privacy, and brand compliance.
• Own lead lifecycle processes, including lead scoring, routing, source tracking, funnel stages, service-level agreements, and handoff processes between Marketing and Sales.
• Identify bottlenecks in the marketing and sales funnel and recommend operational improvements that improve lead quality, conversion rates, pipeline visibility, and revenue alignment.
• Build and maintain dashboards that measure marketing performance, campaign effectiveness, pipeline contribution, conversion rates, attribution, and ROI.
• Provide insights and recommendations to marketing and executive leadership on performance trends, risks, opportunities, and investment decisions.
• Evaluate, implement, and manage marketing tools, vendors, agencies, consultants, and technology partners as needed.
• Set clear priorities, operating rhythms, goals, and accountability measures for the marketing operations function.
• Foster a culture of collaboration, continuous improvement, data-driven decision-making, and operational excellence.

Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, Information Systems, or a related field, or equivalent work experience.
• Advanced degree or relevant certifications in marketing automation, CRM administration, analytics, project management, or revenue operations preferred but not required.
• 8+ years of experience in marketing operations, revenue operations, demand generation operations, campaign operations, or a related function.
• Advanced experience with marketing automation platforms, preferably HubSpot, Marketo, Pardot, Eloqua, or a similar platform.
• Strong CRM experience, preferably Salesforce, including experience with CRM integrations, lead routing, campaign tracking, data workflows, and funnel reporting.
• Experience managing marketing technology stacks, system integrations, data governance, campaign execution processes, and reporting frameworks.
• Experience supporting B2B marketing environments; SaaS, technology, real estate, data, or professional services experience preferred.
• Experience partnering cross-functionally with Marketing, Sales, Revenue Operations, Finance, Product, IT, Data, and Executive leadership.

Preferred

• Experience leading cross-functional teams and driving process improvements in fast-paced environments.
• Strong project management, communication, prioritization, and stakeholder management skills.