Responsibilities

• Develop, implement, and evaluate a comprehensive marketing, communications, and public relations strategy that aligns with organizational goals and growth initiatives.
• Build and strengthen awareness of CRMC services, providers, programs, and community impact through targeted marketing campaigns.
• Facilitate internal and external communications while ensuring a consistent brand image and messaging across all communication platforms.
• Develop marketing plans and promotional strategies for new providers, service lines, programs, and organizational initiatives.
• Track and analyze marketing performance metrics and provide recommendations for continuous improvement.
• Serves as CRMCs Public Information Officer – following FEMA Guidelines
• Lead the development and execution of CRMC's digital marketing strategy, including website, social media, email marketing, online advertising, and emerging communication channels.
• Manage and continuously improve the CRMC website, ensuring content remains accurate, current, user-friendly, and optimized for search engines (SEO).
• Develop and maintain a robust content calendar for social media platforms, websites, newsletters, and digital campaigns.
• Create, produce, and distribute engaging multimedia content including videos, photography, graphics, animations, podcasts, and other digital assets.

Requirements

• Proficiency with social media platforms, website content management systems (CMS), email marketing platforms, and digital analytics tools.
• Knowledge of branding, public relations, media relations, and marketing best practices.
• Strong project management skills with the ability to manage multiple priorities simultaneously.
• Creative thinker with the ability to develop innovative marketing strategies and compelling storytelling initiatives.
• Professional appearance and ability to establish rapport with community leaders, medical staff, associates, patients, and media representatives.
• Knowledge of healthcare marketing regulations, HIPAA requirements, and state and federal communication guidelines.
• Experience utilizing print, broadcast, digital, social media, and emerging communication platforms.
• Proficiency using Adobe Creative Suite, required
• Ability to move, position self, consistently operate various types of equipment, able to detect/observe/identify details at close or distant range with or without accommodations as well as exerting 20 to 50 pounds occasionally, or 10 to 25 pounds frequently, or up to 10 pounds constantly
• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, Healthcare Administration, or related field -required.

Preferred

• Photography, videography, and graphic design experience preferred.

Benefits

• Generous paid time off
• Medical/Dental/Vision
• Kansas Public Employees Retirement System (KPERS)
• 403B Retirement Savings
• Additional Voluntary Insurance
• Federal Student Loan Public Service Loan Forgiveness Eligible Employer
• Voluntary Short Term Disability
• Employee Assistant Program
• Free Indoor Walking Track & Gym