Responsibilities

• Oversee School-Wide Marketing, Branding and Communications
• Support the Assistant Dean of Marketing and Recruitment in the strategic planning of marketing and communications for the Knauss School of Business and its portfolio of programs.
• Oversee the execution of a comprehensive internal and external marketing, communications and brand strategy and plan designed to support the Knauss School of Business thought leadership initiatives, development and alumni activities, taking into consideration institutional image, message, positioning, mission, goals, priorities and accomplishments of the school.
• Lead a highly functional Knauss School of Business marketing team that supports, manages and oversees collateral development, video production, website development, media relations, website development, etc. for the school’s centers and institutes, as well as high-level events, fundraising campaigns, alumni outreach and more.
• Generates and measures the impact of lead generation campaigns, positive media coverage about the Knauss School of Business, rankings, and other marketing and communications tactics that bring visibility and revenue to the Knauss School of Business
• Collaborate with other members of the University Marketing and Communications team, University Advancement colleagues, and members of the campus community to increase the visibility of Knauss School of Business strategic initiatives, thought leadership, new programs and student/alumni success
• Assists with internal communications from leadership, fundraising materials, donor proposals, center collateral, and special event programming, including print, video, email, social media, and scripting.
• Oversee Knauss School of Business PR strategy and measurement along with USD media relations team and external agencies
• Oversee event marketing coordinators, ensuring effective promotion, consistent brand messaging and elevated event experiences across the school
• Strategic Events Oversight

Requirements

• Bachelor’s degree from an accredited college or university with preference given to business, marketing or related field
• 5 years of experience in leadership roles in marketing, brand development or related field.
• Master’s degree from an accredited college or university with preference given to business, marketing, or related field.
• 5+ years of experience in higher education marketing, branding or related field.
• Performance Expectations - Knowledge, Skills and Abilities:
• - Proven ability to develop, direct, and implement strategic marketing strategies for school-wide communications and recruitment
• - Proven leadership and effective strategic planning skills
• - Lead generation, lead nurturing and conversion skills using the latest in digital marketing technology
• - Experience and strong knowledge of CRM (customer relationship) and CMS (customer management) systems
• - Experience planning, developing, directing, implementing and evaluating strategic marketing and communications plans, programs and activities applicable to a university

Preferred

• Master’s degree from an accredited college or university with preference given to business, marketing, or related field.
• 5+ years of experience in higher education marketing, branding or related field

Benefits

• The University of San Diego offers a very competitive benefits package including medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers.