Marketing Director at Lori Vision Studio Inc | Ontario, CA | $100K/yr – $150K/yr

Marketing Director

Ontario, CA (On-site)

$100K/yr – $150K/yrSenior Level8+ years expFull time

Posted 4 months ago

Job Summary

Drive multi-channel growth architecture and brand-led user acquisition for WowNow as Marketing Director, from strategy to execution across brand, IP, creators, and events.

Own the multi-channel growth engine from awareness to activation and retention.
Must-have: 8+ years of marketing experience with proven growth in consumer tech or platform businesses.
Standout: IP-based marketing and cross-functional leadership for 0→1 scaling.

Job Description

Responsibilities

Growth Architecture & Funnel Design (Primary Focus)

Define full-funnel growth strategy:
Awareness → Engagement → Account Registration → Activation → Retention
Establish measurable targets across:
Web registrations
App registrations
Active users
Design acquisition loops from:
Creator campaigns
IP drops
Retail deployments
Events
Paid amplification
Monitor and optimize channel performance

Brand & Positioning Strategy

Define WowNow’s U.S. brand narrative
Translate AI + NFC + physical production into culturally compelling messaging
Build brand differentiation in:
Creator economy
Collectible culture
Interactive retail
AI-enabled consumer experiences

Website Strategy (Brand + Funnel Entry)

The website is a non-transactional brand platform that:
Establishes trust and authority
Educates users
Drives platform registration

Responsibilities:
Define site narrative structure
Architect soft-conversion funnels
Integrate clear pathways to:
Web registration
App onboarding
Drop participation
Optimize for engagement and account creation

IP & Co-Branding Strategy

Oversee Marketing Manager (IP & Co-branding):
Identify and negotiate IP opportunities
Structure limited drops and collectible programs
Ensure IP campaigns translate into user acquisition spikes
Build repeatable “drop → growth” model

Creator & Social Growth Engine

Oversee Marketing Manager (Social & Creator):
Define viral content frameworks
Structure influencer partnerships
Scale short-form content distribution
Turn cultural moments into platform signups

Event & Retail Activation

Oversee Event Specialist:
Design offline-to-digital conversion loops
Integrate QR, NFC, and account sign-up flows
Ensure physical activations convert into registered users

Creative Direction

Oversee Designer:
Maintain cohesive visual identity
Ensure website, IP drops, events, and campaigns align visually
Drive premium brand perception

Performance & Analytics

Establish KPI dashboards
Track registration conversion rates
Monitor user activation metrics
Continuously refine growth strategy based on data

Requirements

8+ years marketing experience
Proven track record scaling user growth
Experience in: Consumer tech
Experience in: Platform businesses
Experience in: Creator economy
Experience in: IP-based marketing
Experience in: Hardware-enabled ecosystems
Experience leading multi-functional marketing teams
Strategic thinker with strong execution capability
Comfortable operating in ambiguity and fast-growth environment

Preferred

Benefits

Lori Vision Studio Inc

Lori Vision Studio is the North American operating company of WowNow, an AI-powered platform that helps turn ideas, memories, passions, and personal expression into physical–digital products.Lori Vision Studio is a wholly owned U.S. subsidiary of PRM Technology Co., Ltd. Leveraging PRM’s expertise in measurement & control technology, Lori Vision is commercializing a new Customer-to-Manufacturer (C2M) model that combines AI-powered creation, intelligent manufacturing equipment, and cloud-based systems to enable on-demand, personalized production at scale.At the core of the WowNow ecosystem are three technologies:• TimeForge — an AI-powered creation and intelligent manufacturing station.• TimeTag — an NFC-enabled physical–digital product.• TimeEcho — a digital layer that extends physical objects into interactive experiences.Together, these technologies allow creators, brands, communities, and consumers to transform digital ideas into customized physical artifacts in minutes.From fan collectibles and keepsakes to identity solutions and location-based experiences, WowNow bridges the gap between imagination and reality through AI, flexible manufacturing, and connected experiences.We are building a world where anyone can make something real.

6 employees

www.lorivision.com