Digital Marketing Strategist
Herewith
San Francisco, CA (Remote)
$120K/yr - $140K/yrIn-houseFull-timeMid level3+ years exp.
7 hrs ago
Marketing Director
Ontario, CA (On-site)
$100K/yr – $150K/yrSenior Level8+ years expFull time
Posted 5 months ago
Job Summary
Drive multi-channel growth architecture and brand-led user acquisition for WowNow as Marketing Director, from strategy to execution across brand, IP, creators, and events.
- Own the multi-channel growth engine from awareness to activation and retention.
- Must-have: 8+ years of marketing experience with proven growth in consumer tech or platform businesses.
- Standout: IP-based marketing and cross-functional leadership for 0→1 scaling.
Job Description
Responsibilities
Growth Architecture & Funnel Design (Primary Focus)
- Define full-funnel growth strategy:
- Awareness → Engagement → Account Registration → Activation → Retention
- Establish measurable targets across:
- Web registrations
- App registrations
- Active users
- Design acquisition loops from:
- Creator campaigns
- IP drops
- Retail deployments
- Events
- Paid amplification
- Monitor and optimize channel performance
Brand & Positioning Strategy
- Define WowNow’s U.S. brand narrative
- Translate AI + NFC + physical production into culturally compelling messaging
- Build brand differentiation in:
- Creator economy
- Collectible culture
- Interactive retail
- AI-enabled consumer experiences
Website Strategy (Brand + Funnel Entry)
- The website is a non-transactional brand platform that:
- Establishes trust and authority
- Educates users
- Drives platform registration
- Responsibilities:
- Define site narrative structure
- Architect soft-conversion funnels
- Integrate clear pathways to:
- Web registration
- App onboarding
- Drop participation
- Optimize for engagement and account creation
IP & Co-Branding Strategy
- Oversee Marketing Manager (IP & Co-branding):
- Identify and negotiate IP opportunities
- Structure limited drops and collectible programs
- Ensure IP campaigns translate into user acquisition spikes
- Build repeatable “drop → growth” model
Creator & Social Growth Engine
- Oversee Marketing Manager (Social & Creator):
- Define viral content frameworks
- Structure influencer partnerships
- Scale short-form content distribution
- Turn cultural moments into platform signups
Event & Retail Activation
- Oversee Event Specialist:
- Design offline-to-digital conversion loops
- Integrate QR, NFC, and account sign-up flows
- Ensure physical activations convert into registered users
Creative Direction
- Oversee Designer:
- Maintain cohesive visual identity
- Ensure website, IP drops, events, and campaigns align visually
- Drive premium brand perception
Performance & Analytics
- Establish KPI dashboards
- Track registration conversion rates
- Monitor user activation metrics
- Continuously refine growth strategy based on data
Requirements
- 8+ years marketing experience
- Proven track record scaling user growth
- Experience in: Consumer tech
- Experience in: Platform businesses
- Experience in: Creator economy
- Experience in: IP-based marketing
- Experience in: Hardware-enabled ecosystems
- Experience leading multi-functional marketing teams
- Strategic thinker with strong execution capability
- Comfortable operating in ambiguity and fast-growth environment
Preferred
Benefits
Lori Vision Studio Inc
Lori Vision Studio is the North American operating company of WowNow, an AI-powered platform that helps turn ideas, memories, passions, and personal expression into physical–digital products.Lori Vision Studio is a wholly owned U.S. subsidiary of PRM Technology Co., Ltd. Leveraging PRM’s expertise in measurement & control technology, Lori Vision is commercializing a new Customer-to-Manufacturer (C2M) model that combines AI-powered creation, intelligent manufacturing equipment, and cloud-based systems to enable on-demand, personalized production at scale.At the core of the WowNow ecosystem are three technologies:• TimeForge — an AI-powered creation and intelligent manufacturing station.• TimeTag — an NFC-enabled physical–digital product.• TimeEcho — a digital layer that extends physical objects into interactive experiences.Together, these technologies allow creators, brands, communities, and consumers to transform digital ideas into customized physical artifacts in minutes.From fan collectibles and keepsakes to identity solutions and location-based experiences, WowNow bridges the gap between imagination and reality through AI, flexible manufacturing, and connected experiences.We are building a world where anyone can make something real.
6 employees
Salaries
Posted range
$100K/yr – $150K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
0.3 years
Marketing Roles Posted (Last 30 Days)
1
Links
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