Marketing - Director, Licensing and Merchandise

Nashville, TN (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 5 months ago

Job Summary

Summary of the listed responsibilities, requirements, and preferences for the Nashville SC consumer products leadership role. The responsibilities emphasize driving revenue, calendar planning, budgeting, partner coordination, and cross-functional collaboration. The requirements outline education, experience, and physical ability, while the preferences highlight licensing and design background.

Job Description

Responsibilities

  • Lead and execute the club’s consumer products business plan, monitoring retail performance and identifying revenue growth opportunities.
  • Develop and manage the annual merchandise calendar, aligning product drops and campaigns with key club moments.
  • Research, forecast, and manage the consumer products budget, including royalty revenue and revenue-sharing agreements.
  • Analyze sales data and market trends to inform product strategy and assortment planning.
  • Ensure product quality and brand consistency across all licensed goods, including accurate application of club colors, marks, and design standards.
  • Partner with MLS and adidas on jersey design, allotments, and league-wide initiatives.
  • Serve as the primary contact to MLS licensees and the MLS Consumer Products team, ensuring a commercially viable product assortment is both available and developed
  • Stay current on global and local consumer trends, particularly those resonating with the Nashville market.
  • Serve as primary liaison with in-venue retail partner (Fanatics) on assortment, marketing campaigns, game-day operations, and retail activation strategy.
  • Collaborate with MLS and Fanatics e-commerce teams to optimize online product assortment and performance.

Requirements

  • Bachelor’s degree required.
  • Minimum of 5 years of experience in consumer products, licensing, retail, operations, or brand marketing.
  • Demonstrated experience in product sourcing, merchandising strategy, quality assurance, and retail performance analysis.
  • Ability to manage multiple priorities in a fast-paced environment.
  • Strong cross-functional collaboration skills and executive presence.
  • Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).
  • Passion for soccer and a strong appreciation for Nashville’s culture.
  • Ability to lift and move merchandise and retail materials, including items up to 50 pounds.

Preferred

  • Strong understanding of licensing structures, royalty reporting, and revenue-sharing models preferred.
  • Background in visual or graphic arts is a plus.
  • Passion for soccer and Nashville’s culture.
Nashville Soccer Club logo

Nashville Soccer Club

4.0 Glassdoor

Nashville SC joined Major League Soccer on Feb. 29, 2020 in front of the largest attendance ever recorded for a soccer match in the state of Tennessee. In its inaugural MLS season, Nashville SC defied expectations by becoming the second MLS expansion side to win and advance to the Conference Semifinals in the 2020 Audi MLS Cup Playoffs. Nashville SC returned to the Audi MLS Cup Playoffs in its sophomore season after becoming just the seventh team in MLS history to go unbeaten at home in a season. The Boys in Gold again qualified for the Audi MLS Cup Playoffs in both 2022 and 2023, becoming just the third team in league history to reach the postseason during the team's first four years in existence. Nashville SC inaugurated GEODIS Park, the largest soccer-specific stadium in the United States and Canada, in front of a sellout crowd of 30,109 on May 1, 2022.

Founded in 2016
Nashville, Tennessee, USA
301 employees (80 in marketing)
68% recommend to a friend

Marketing Team

Marketing Team Size
57 (19% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Last Raise
Angel, 3 years ago

Funding History

  • Mar 2023
    Angel

Traffic Signals

Monthly Visitors
78.2K
Traffic Source Mix
Search
54.5%
Direct
36.6%
Referral
6.3%
Social
2%
Paid
0.4%

Headcount Trend

Current headcount: ~301

Recent News

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Marketing - Director, Licensing and Merchandise

Nashville Soccer Club · Nashville, TN · On-site