Responsibilities

• Develop and execute marketing strategies that drive ticket sales, package sales, renewals, repeat attendance, and patron loyalty.
• Lead integrated campaigns for productions, subscriptions/packages, special offers, and audience retention initiatives.
• Use CRM data, sales reports, audience segmentation, digital analytics, and campaign results to guide strategy and optimize performance.
• Identify opportunities to increase engagement and purchase frequency among existing ticket buyers, subscribers, lapsed patrons, and high-potential audience segments.
• Partner with the Creative Director on campaign concepts, creative briefs, and marketing assets that motivate action.
• Collaborate with the Director of PR/Communications to align campaign messaging, content priorities, media opportunities, and public-facing communications.
• Oversee marketing activity across email, website, paid digital, direct mail, print, social, search, in-venue, and partner channels.
• Manage campaign calendars, budgets, timelines, approvals, vendors, and cross-functional workflows.
• Supervise and support assigned marketing staff, fostering collaboration, accountability, and high-quality execution.
• Prepare concise reports on campaign performance, sales trends, audience behavior, risks, and opportunities.

Requirements

• At least 7 years of progressively responsible marketing experience, preferably in live events such as arts, entertainment, sports, or hospitality.
• Demonstrated success developing marketing campaigns that drive measurable sales, retention, attendance, loyalty, or customer engagement.
• Strong understanding of CRM-driven marketing, audience segmentation, email marketing, paid media, direct mail, website strategy, content planning, and campaign analytics.
• Proven ability to interpret sales and audience data and translate insights into actionable campaigns.
• Excellent writing, editing, communication, presentation, and interpersonal skills.
• Strong project management skills, with the ability to manage timelines, budgets, approvals, vendors, and competing priorities.
• Experience supervising staff and working effectively with creative, communications, sales, data, ticketing, and executive colleagues.
• Commitment to equity, diversity, inclusion, belonging, and a respectful workplace.
• Curiosity about opera, music, theater, live performance, or the arts.

Benefits

• comprehensive benefits package, which may include medical, dental, and vision insurance; life and long-term disability coverage; a 403(b) retirement plan with employer match; cell phone stipend; Employee Assistance Program; subsidized parking or public transit reimbursement; and complimentary and discounted performance tickets.