Responsibilities

• Develop and oversee multi-year, annual, and opportunistic marketing strategies, plans, and budgets for K2 and Line Skis, ensuring alignment with brand GM goals and financial targets
• Define and own brand identity, positioning, and storytelling in-market, ensuring consistent messaging and alignment with global marketing standards
• Plan and execute integrated marketing campaigns (digital, partnerships, events, athlete/ambassador activations) to drive demand and engagement
• Define athlete/ambassador marketing strategy
• Analyze and oversee analysis of channel and market performance; use data-driven insights to optimize campaigns and inform strategy for K2 and Line Skis
• Ensure Design departments goals are aligned with the direction of the brands targeted consumers and provide guidance throughout the creative development
• Build and achieve annual marketing budget and maximize the return on spends.
• Guide performance reporting, attribution modeling, and funnel optimization
• Partner with product, sales, and GM to align on launches, calendar, and go-to-market initiatives
• Build strong relationships with external agencies and partners to maximize campaign impact

Requirements

• Bachelor’s degree in Marketing, Business or related field
• 10+ years of progressive marketing experience in consumer goods, sports, or outdoor industries
• Demonstrated excellence with integrated marketing and omnichannel strategies (including strong digital expertise)
• Experience managing teams across multiple brands and/or diverse geographic regions
• Strong analytical skills and ROI-driven decision-making
• Ability to lead creative ideation and execution, both internally and with external partners/agencies
• Excellent communication, collaboration, and project management skills
• Passion for outdoor sports and lifestyle

Preferred

• International market experience
• Prior experience working in outdoor sports industry
• Prior experience in a similar role