J.H. Larson Electrical Company

Marketing Director

Plymouth, MN

$115K/yr – $130K/yrDirector/Executive7+ years expFull time

Posted 4 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own broad marketing leadership that ties strategy to market share, customer engagement, and digital transformation while scaling AI‑driven marketing across channels.

  • Strategic direction and go‑to‑market execution to drive growth and profitability.
  • Digital/ecommerce and content strategy that optimizes customer experience and online promotions.
  • Team leadership, cross‑functional alignment, and external partnerships to deliver measurable outcomes.

Job Description

  • Defines strategic marketing direction by setting goals that drive market share growth, customer engagement, digital transformation, and long‑term profitability.
  • Develops and executes integrated marketing plans aligned with market trends, customer insights, competitive dynamics, and evolving digital/AI capabilities.
  • Leads market intelligence efforts, analyzing financial, technological, demographic, competitive, and AI‑driven factors to identify opportunities and mitigate risks.
  • Oversees marketing budgets and investments, including digital marketing, CRM platforms, automation tools, AI initiatives, advertising, and vendor co‑op funds.
  • Strengthens customer relationships through engagement programs, events, trips, open houses, trade association participation, and contractor-focused promotions.
  • Guides product positioning and branding strategy, including packaging, pricing support, promotional planning, and customer communication initiatives.
  • Provides forecasting and performance reporting using analytics, dashboards, CRM data, ecommerce metrics, and business intelligence to inform strategic decisions.
  • Leads digital, ecommerce, and social media strategy, overseeing website content, SEO, online promotions, digital tools, social platforms, and customer experience optimization.
  • Leads and mentors marketing teams, driving innovation, accountability, change management, and alignment with sales, operations, and executive leadership across all business segments.
  • Manages marketing technology infrastructure, including CRM systems, databases, segmentation tools, automation platforms, and AI-driven innovation initiatives.