Marketing Director

Plymouth, MN (On-site)

$115K/yr – $130K/yrSenior Level7+ years expFull time

Posted 4 weeks ago

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Job Summary

Own cross‑functional marketing direction and execution with a data driven, AI aware mindset across digital, ecommerce, and branding while building partnerships and steering technology investments.

  • Own market strategy and growth initiatives with a focus on channel mix, customer engagement, and profitability.
  • Drive digital, ecommerce, and social programs including SEO and content optimization, powered by AI-enabled tools.

Job Description

Responsibilities

  • Defines strategic marketing direction by setting goals that drive market share growth, customer engagement, digital transformation, and long‑term profitability.
  • Develops and executes integrated marketing plans aligned with market trends, customer insights, competitive dynamics, and evolving digital/AI capabilities.
  • Leads market intelligence efforts, analyzing financial, technological, demographic, competitive, and AI‑driven factors to identify opportunities and mitigate risks.
  • Oversees marketing budgets and investments, including digital marketing, CRM platforms, automation tools, AI initiatives, advertising, and vendor co‑op funds.
  • Strengthens customer relationships through engagement programs, events, trips, open houses, trade association participation, and contractor-focused promotions.
  • Guides product positioning and branding strategy, including packaging, pricing support, promotional planning, and customer communication initiatives.
  • Provides forecasting and performance reporting using analytics, dashboards, CRM data, ecommerce metrics, and business intelligence to inform strategic decisions.
  • Leads digital, ecommerce, and social media strategy, overseeing website content, SEO, online promotions, digital tools, social platforms, and customer experience optimization.
  • Leads and mentors marketing teams, driving innovation, accountability, change management, and alignment with sales, operations, and executive leadership across all business segments.
  • Manages marketing technology infrastructure, including CRM systems, databases, segmentation tools, automation platforms, and AI-driven innovation initiatives.

Requirements

  • Bachelor’s degree in Marketing, Business, Communications, or related field
  • 7+ years of progressive marketing leadership experience
  • Strong understanding of CRM systems, ecommerce platforms, analytics tools, and marketing automation software
  • Demonstrated experience implementing technology and AI-driven marketing solutions
  • Strong analytical, communication, organizational, and leadership skills
  • Proven ability to lead organizational change and digital transformation initiatives
  • Experience managing customer engagement, branding, social media, and digital marketing strategies
  • Valid US Driver’s license and reliable transportation
  • Clean driving record
  • Travel up to 15%

Preferred

  • Experience within distribution, manufacturing, construction, industrial, or related industries preferred
  • Innovative and technology-driven
  • Collaborative leader capable of influencing across departments

Benefits

  • Highly competitive benefits package
  • Medical
  • Dental
  • Vision
  • 401k with employer match
  • Life insurance
  • Short- and Long-Term Disability
  • Health Saving Account with employer match
  • Critical Illness & Accident Insurance
  • Employee assistance program
  • PTO and 9 paid holidays, as well as your birthday!