Responsibilities

• Brand Oversight & Strategy: Uphold and refine IMG’s luxury brand identity across all marketing channels, ensuring consistent alignment with the company’s premium aesthetic and target clientele.
• Photography Direction: Oversee all property and campaign photography, collaborating with photographers and design teams to ensure every image reflects IMG’s high-end visual standards.
• Public Relations: Manage PR initiatives and relationships with media partners, securing strategic press coverage in luxury, lifestyle, and real estate publications.
• Social Media Management: Oversee the content strategy, growth, and engagement across all social media platforms; manage the social media team to ensure a cohesive and aspirational brand voice.
• Brand Awareness & Campaigns: Develop and execute integrated marketing campaigns that drive awareness, client acquisition, and referral engagement.
• Event Management: Plan and oversee select brand and industry events (press previews, open houses, and brand collaborations) to enhance visibility and strengthen industry relationships.
• Strategic Launch & Growth Marketing: Develop and implement a marketing strategy to establish EDH’s presence in the luxury design market and build brand recognition.
• Business Development Marketing: Partner with leadership to create marketing funnels, client outreach strategies, and content designed to attract and convert high-end residential design clients.
• Brand Identity Creation: Help shape the visual and editorial identity of EDH through logo, website, collateral, and tone of voice, ensuring all materials reflect the firm’s design ethos.
• Digital Presence: Build and oversee EDH’s digital footprint — website, portfolio development, SEO, and social media launch — with a focus on high-quality storytelling and client case studies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in marketing leadership, preferably in luxury real estate, design, or hospitality industries.
• Proven experience in brand development, digital marketing strategy, and PR management.
• Strong understanding of visual storytelling, photography direction, and social media engagement in the luxury space.
• Exceptional communication and presentation skills with an eye for design and detail.
• Demonstrated success in launching or elevating brands within a competitive, high-end market.
• Highly organized, proactive, and collaborative, with the ability to manage multiple priorities in a fast-paced environment.

Preferred

• Master’s degree preferred