Marketing Director at Innovative Refrigeration Systems, Inc. | Lyndhurst, VA

Marketing Director

Lyndhurst, VA (On-site)

Salary Not AvailableFull time

Posted 3 months ago

Job Description

Innovative Refrigeration Systems, Inc. is looking for a Marketing Director to support the company’s continued growth and strengthen the marketing function across all business units. This role manages day-to-day marketing execution and ensures that projects, campaigns, and roadmap are completed with accuracy, consistency, and drive demand-generation results.
Innovative Refrigeration Systems, Inc. is a premier custom design-build contractor for industrial refrigeration systems, providing design, fabrication, construction, commissioning, and service in-house. Its technology division is responsible for industry-leading cloud-based Software-as-a-Service platforms.
Job Role: The Marketing Director plays a key role in coordinating marketing efforts across Innovative and its affiliated brands. This includes website management, digital marketing, content development, sales enablement, tradeshows, and brand experience. The role requires someone who can organize work, communicate clearly, manage multiple timelines, and collaborate with internal teams and external partners.
Key Responsibilities

Ownership of GTM strategy and marketing roadmap for Innovative's core engineering, construction, and aftermarket industrial refrigeration business as well as its enterprise B2B SaaS products, including website properties, search and social paid ad campaigns, reviews and case studies, audience, sales and print collateral, tradeshow presence, and social media.
Create a thought leadership content engine for Innovative and its subsidiary SaaS services (blogs, case studies, testimonials, videos).
Lead marketing strategy including messaging, paid campaigns, inbound demand-gen, print media, web media, and partner co-marketing, across multiple channels.
Develop and maintain marketing stack (analytics, automation, CRM) and manage agencies, contractors, and employees as needed - quantifying the overall marketing impact.
Own logistics and strategy for multi-industry tradeshows and customer or partner events, maximizing Innovative's visibility.
Collaborate with Product and Sales, sharing competitive and industry insights, market trends, pricing, and delivering sales enablement materials.

Requirements

Three to five years of experience in marketing, digital, content, or design roles.
Experience delivering complex marketing projects from planning through execution.
Prior experience in managing complex web properties and CMS systems such as Webflow.
Proven ability in developing GTM messaging for technical products
Experience coordinating creative vendors and contractors.
Ability to travel for tradeshows and events as needed.

Preferences

Prior experience managing inbound-marketing and demand-gen for SaaS products.
Familiarity with video production for website design assets and social media.
Background in industrial, technical, software-as-a-service, or construction-related industries.
Experience managing a multi-brand marketing environment.

Benefits
In addition to a competitive salary, we offer a robust benefits package:

Retirement plan; company matches dollar for dollar up to 15%
Health insurance; company pays 75% of the premiums for employee/family
Dental insurance
Vision insurance
Weekly pay
Competitive vacation & holiday pay
Supplemental insurance available (Aflac)
Short-term & long-term disability coverage
Accidental death/dismemberment coverage after one year of employment
Life insurance coverage after one year of employment
Employee referral incentives
Opportunities for advancement, professional development, training opportunities, and apprenticeship programs available
Discounts on cell phone plans, rental vehicles, and other company discounts for eligible positions

If you are driven to succeed and want to be part of a rapidly growing company at the forefront of the industry, apply today!

Innovative Refrigeration Systems, Inc.

For more than 30 years, Innovative Refrigeration Systems, Inc. has successfully designed, fabricated, and installed customized turn-key industrial refrigeration systems. We specialize in designing safe, reliable, and energy-efficient products! Our engineering staff is highly experienced in Ammonia, Ammonia/CO2 Cascade Systems, Transcritical CO2, Processing Applications, Blast Freezing applications, and more. We utilize the latest technology throughout our design-build process and are confident that the quality and performance of our systems are unrivaled in the industry.Our Lyndhurst, VA facility is home to our talented mechanical, electrical, and industrial engineering teams who are responsible for designing all of our industrial refrigeration systems. Our office also includes knowledgeable Service and Process Safety Management departments. Lyndhurst is also home to our manufacturing facility where our team of welders, electricians, and insulators take pride in the products that we manufacture for our customers. Our field employees conduct many trades such as rigging, welding, pipefitting, insulation, and electrical.Innovative has become the leader in the industrial refrigeration industry with our PSM/RMP services and multiple refrigeration-related web-based software programs. In addition to offering third party audits as well as designing and maintaining software, Innovative’s sister company, Industrial Refrigeration Technical College, offers hands-on training at their state-of-the-art, 4000 square foot facility for ammonia and CO2 operators.

Founded in 1993

Lyndhurst, Virginia, USA

239 employees

www.r717.net