Responsibilities

• Leads the development and execution of integrated marketing strategy for assigned programs, products, and platforms, from audience definition and positioning through channel plan, launch, optimization, and performance reporting.
• Serves as the strategic marketing partner to assigned internal and external business owners, translating their objectives into marketing plans that deliver measurable results and strengthen the Association's brand.
• Proactively identifies and pursues Monitors campaign performance, audience behavior, category activity, and internal priorities to surface innovative approaches, and brings forward recommendations with a clear rationale, resource estimate, and success measure attached.
• Owns project management for assigned initiatives end to end, including scope, timeline, dependencies, stakeholder input, approvals, and delivery, while keeping multiple concurrent initiatives on schedule with limited day-to-day oversight.
• Partners with the Association's channel teams to bring plans to market: developing creative briefs, defining requirements and timelines, directing agency and vendor work, reviewing creative, and interpreting performance data. Influences and aligns channel partners without direct authority to deliver cohesive, well-sequenced campaigns.
• Stays close enough to the work to produce it directly when needed, including writing and editing copy, minor graphic design needs, and running reports. This is not a purely oversight role.
• Supervises, coaches, and develops direct report(s). Sets clear goals and expectations, allocates work deliberately, provides timely and specific feedback, conducts performance conversations and reviews, and creates growth opportunities. Builds the team member's capability rather than simply routing tasks to them.
• Translates complex subject matter, including scientific, clinical, and technical content, into clear, accurate, audience-appropriate communications, and adapts messaging for both professional and general audiences.
• Builds credible working relationships with senior leaders, subject matter experts, field staff, and external partners. Presents recommendations to executive audiences, responds to challenges in the moment, and secures alignment without direct authority.
• Brings innovative ideas, channels, and tactics to the team and shapes them into appropriately scoped, testable pilots that account for the Association's budget, brand, capacity, compliance, and approval requirements.

Requirements

• Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
• 7+ years of progressive marketing and communications experience, including demonstrated ownership of integrated marketing strategy for a program, product, platform, or service.
• Healthcare, medical, or scientific marketing experience highly preferred.
• Demonstrated experience working with peer-reviewed research, clinical trials, registries, clinical guidelines, pharmaceuticals, or other scientific content.
• Demonstrated experience marketing to professional audiences and/or launching, growing, or repositioning programs, products, or services.
• Experience working in a large, highly matrixed organization.
• Supervisory experience, including direct management of staff, interns, or agency teams, with demonstrated responsibility for goal setting, feedback, and development.
• Agency experience highly valued, either working in an agency or in a client-side role directing agency partners, including writing strategy briefs, directing creative, and holding partners accountable to scope, timeline, and results.
• Position Location: US remote
• Full time