Responsibilities

• Develop and execute 3–5 year marketing roadmap aligned with business growth objectives.
• Own integrated marketing strategy across print, digital, social, email, paid media, and in-store channels.
• Drive omnichannel customer engagement and brand positioning initiatives.
• Identify growth opportunities through market analysis, consumer insights, and competitive research.
• Oversee weekly and seasonal promotional planning in partnership with merchandising and pricing teams.
• Ensure strong value proposition and competitive positioning.
• Optimize promotional strategy to drive traffic and margin performance.
• Lead digital growth strategy including paid media, email, social, and SEO initiatives.
• Collaborate with technology and ecommerce partners to enhance website and app engagement.
• Drive customer acquisition, retention, and loyalty strategy.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• 10+ years progressive marketing experience, preferably in grocery, retail, or multi-unit environments.
• 5+ years of people leadership experience.
• Demonstrated success leading integrated marketing strategies with measurable business impact.
• Experience managing significant marketing budgets and driving ROI.

Preferred

• Strong strategic planning and enterprise thinking capability.
• Deep understanding of retail promotional strategy and margin management.
• Omnichannel marketing expertise (print, digital, social, CRM, paid media).
• Advanced analytics and data-driven decision-making ability.
• Budget forecasting and financial acumen.
• Executive-level communication and presentation skills.
• Ability to lead cross-functional initiatives and influence stakeholders.
• High level of organization, adaptability, and problem-solving ability.

Benefits

• offers a breadth of career opportunities to our employee-owners as well as a competitive compensation and benefits program to lead and support successful careers.
• Houchens Food Group is known within the industry as a fearless innovator and smart competitor, with a full roster of brands that are franchised and owned including, but not limited to: Price Less IGA, Subway, Slim Chickens, Shell, Ace Hardware and more.