Marketing Director

Responsibilities

• Get to know each client's business, industry, customers and competitors before recommending changes, and keep an eye on market and platform trends so plans change when the market does
• Lead brand-building and discovery workshops with clients
• Audit each client's current messaging, channels and tools, and recommend what to keep, fix or retire
• Determine appropriate marketing strategy: who their core customers are, how they stand out from competitors, what channels need to be utilized to get the desired outcome
• Plan, Budget & Results
• Build each client's yearly marketing plan and budget across every channel: paid search and social (Google, Meta, Youtube, etc), email and SMS, influencer and traditional media like TV, radio and billboards
• Build the business case before big spends, with expected leads, sales and return, then report results based on actionable analytics
• Own one scorecard per client that tracks traffic, leads, conversions, cost per lead and return on ad spend
• Test ideas on a small scale before rolling them out, and report monthly to clients on what their spend delivered
• Proactively manage and oversee every active client campaign so nothing drifts

Requirements

• 6–8 years of marketing experience, including leading a team.
• Agency experience, or experience managing several brands or clients at once.
• Ability to learn businesses quickly and determine appropriate next steps to achieve the desired results.
• A track record of both setting a marketing strategy and personally carrying it out with a team.
• A brand refresh or repositioning you led or helped lead, with results you can point to.
• Hands-on experience with Google Ads, Meta, Google Analytics, email and SMS platforms.
• Media buying across digital and traditional channels
• Comfort turning analytics, attribution and campaign data into decisions
• A bachelor's degree in marketing or a similar field is preferred but not required. We care more about what you've accomplished than any degree.
• Bonus points if you are familiar with X, Tiktok and other emerging platforms

Preferred

• Bonus points for B2B and industrial marketing, AI search optimization, video marketing, and experience presenting to client leadership teams.

Benefits

• 401(k) with matching, health, dental and vision insurance, a health savings account, life insurance, and paid time off