Marketing Director

Chesapeake, VA (On-site)

$80K/yr – $83K/yrDirector/Executive3+ years expFull time

Posted 2 days ago

Job Summary

Own and drive the marketing and inquiry-management process for a senior living community, including developing marketing plans, leading marketing activities, and delivering staff training to optimize resident, family, and prospect impressions.

  • Lead marketing strategy, inquiries, and event planning
  • Develop staff training and customer-service programs

Job Description

Responsibilities

  • Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness
  • Develop model room according to protocols
  • Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette
  • Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards
  • Complete all marketing reports in a timely manner
  • Lead internal marketing meetings
  • Manage all inquiries personally when in the building
  • Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines
  • Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director
  • Provide customer service training as part of the orientation of all new hires and at least annually to all staff

Requirements

  • Must have a High School Diploma or GED
  • Bachelor’s degree preferred or equivalent experience
  • Three years’ experience working as a marketing director in senior care
  • Demonstrated ability to build a census
  • Ability to analyze data and develop and implement a marketing plan
  • Strong organizational skills and ability to multi-task and complete projects on time
  • Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team
  • Must possess strong oral and written communication skills and be proficient using computer programs
  • Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends
  • Must be able to lift, carry, and push up to 25lbs

Benefits

  • 401k + Fulltime & Part-time Benefits Packages
  • Training, Development & Career Laddering
  • Great work-life balance
  • Flexible Scheduling
Harmony Senior Services logo

Harmony Senior Services

Harmony Senior Services is a fully-integrated management services company led by proven executives with over 100 years of combined experience and a record of successfully managing, marketing, planning, training, consulting to and turning around operations in the senior housing industry. Harmony has developed a unique care strategy to enhance its senior care services that includes aging in place services, short stay respite services and Alzheimer’s services, resulting in a continuum of care for its senior residents. These core competencies have positioned Harmony to fill a gap between the majority of independent living operators who do not have the ability, the capital, nor the interest to provide care-driven senior housing, and the assisted living operators who are not equipped to meet the marketing challenges of lifestyle choice based senior properties for private pay facilities.Harmony is an affiliate of Smith/Packett Med-Com, headquartered in southwest Virginia. Smith/Packett is one of the largest senior citizen housing and healthcare development companies in the country, specializing in the design, development, financing, marketing, strategic planning, and operation of healthcare facilities. Harmony Senior Services and Smith/Packett are family owned and operated organizations, which drives the values and goals of all Harmony communities.Harmony Communities are located in the following areas:VirginiaNorth CarolinaSouth CarolinaPennsylvaniaWest VirginiaTennesseeGeorgiaDelawareIndianaOhioKentuckyMarylandWe are family serving families.

Founded in 2008
Charleston, South Carolina, USA
541 employees (12 in marketing)

Salaries

Posted range

$80K/yr – $83K/yr

Taken straight from the job posting.

The middle of this range ($82K) is 32% below the median base salary for Marketing Director roles in the United States ($120K).

Marketing Director median pay in the United States

$120K/yr

Most pay falls between $90K and $153K. Based on 301 salaries.

See all Harmony Senior Services salaries

Marketing Team

Marketing Team Size
11 (2% of company)
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
47.2K
Monthly Google Ads Budget
$93.1K
Traffic Source Mix
Search
53.6%
Direct
35%
Referral
6.5%
Social
1.6%
Paid
3.2%

Headcount Trend

Current headcount: ~547
Harmony Senior Services logo

Marketing Director

Harmony Senior Services · Chesapeake, VA · On-site