Responsibilities

• The Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census.
• Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness
• Develop model room according to protocols
• Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette
• Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards
• Complete all marketing reports in a timely manner
• Lead internal marketing meetings
• Manage all inquiries personally when in the building
• Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines
• Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director
• Provide customer service training as part of the orientation of all new hires and at least annually to all staff
• Promote all appropriate sales enhancements
• Respond to all information gathered from the Mystery Shopping Program to improve inquiry handling
• Use lead tracking system to document all contacts with prospects
• Respond to inquiries within an appropriate time frame: 1 business day or before close of business each day
• Identify needs, barriers, and next steps for each inquiry
• Generate required reports related to marketing activity by using lead tracking system
• Conduct external marketing calls according to corporate schedule, and dependent on census
• Enter calls in lead tracking system
• Follow-up on all external calls

Requirements

• Must have a High School Diploma or GED
• Bachelor’s degree preferred or equivalent experience
• Three years’ experience working as a marketing director in senior care
• Demonstrated ability to build a census
• Ability to analyze data and develop and implement a marketing plan
• Strong organizational skills and ability to multi-task and complete projects on time
• Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team
• Must possess strong oral and written communication skills and be proficient using computer programs
• Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends
• Must be able to lift, carry, and push up to 25lbs

Benefits

• 401k + Fulltime & Part-time Benefits Packages
• Training, Development & Career Laddering
• Great work-life balance
• Flexible Scheduling