Marketing Director

Fredericksburg, VA (On-site)

Salary Not AvailableDirector/Executive3+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead and align marketing and sales efforts to meet census goals for Harmony Senior Services.

  • Own internal and external marketing to meet census budget.
  • Must-have: Three years’ experience as a marketing director in senior care.
  • Standout: Leads staff training and inquiry handling to maximize conversion.

Job Description

Responsibilities

  • The Sales and Marketing Director will oversee the internal and external marketing efforts of the community in order to meet or exceed the budgeted census.
  • Adhere to Harmony Senior Services Way to ensure building readiness, including Daily Tour Route Readiness
  • Develop model room according to protocols
  • Train all staff on achieving the best first impressions with residents, family and prospects, to include staff training on telephone etiquette
  • Develop quarterly marketing plan in concert with marketing team, in compliance with corporate standards
  • Complete all marketing reports in a timely manner
  • Lead internal marketing meetings
  • Manage all inquiries personally when in the building
  • Provide staff training for Inquiry Handling by phone and in person according to corporate guidelines
  • Ensure bench strength and leadership availability for inquiries and tours in the absence of the Sales and Marketing Director

Requirements

  • Must have a High School Diploma or GED
  • Bachelor’s degree preferred or equivalent experience
  • Three years’ experience working as a marketing director in senior care
  • Demonstrated ability to build a census
  • Ability to analyze data and develop and implement a marketing plan
  • Strong organizational skills and ability to multi-task and complete projects on time
  • Ability to establish relationships and connections with prospective clients and their families, associates, community resource groups, and management team
  • Must possess strong oral and written communication skills and be proficient using computer programs
  • Must be able to work a flexible work schedule based upon the business needs, which could include evenings and weekends
  • Must be able to lift, carry, and push up to 25lbs

    Benefits

    • 401k + Fulltime & Part-time Benefits Packages
    • Training, Development & Career Laddering
    • Great work-life balance
    • Flexible Scheduling
    Harmony Senior Services logo

    Harmony Senior Services

    Harmony Senior Services is a fully-integrated management services company led by proven executives with over 100 years of combined experience and a record of successfully managing, marketing, planning, training, consulting to and turning around operations in the senior housing industry. Harmony has developed a unique care strategy to enhance its senior care services that includes aging in place services, short stay respite services and Alzheimer’s services, resulting in a continuum of care for its senior residents. These core competencies have positioned Harmony to fill a gap between the majority of independent living operators who do not have the ability, the capital, nor the interest to provide care-driven senior housing, and the assisted living operators who are not equipped to meet the marketing challenges of lifestyle choice based senior properties for private pay facilities.Harmony is an affiliate of Smith/Packett Med-Com, headquartered in southwest Virginia. Smith/Packett is one of the largest senior citizen housing and healthcare development companies in the country, specializing in the design, development, financing, marketing, strategic planning, and operation of healthcare facilities. Harmony Senior Services and Smith/Packett are family owned and operated organizations, which drives the values and goals of all Harmony communities.Harmony Communities are located in the following areas:VirginiaNorth CarolinaSouth CarolinaPennsylvaniaWest VirginiaTennesseeGeorgiaDelawareIndianaOhioKentuckyMarylandWe are family serving families.

    Founded in 2008
    Charleston, South Carolina, USA
    541 employees (12 in marketing)