Responsibilities

• Marketing Strategy Leadership
• Own the member marketing strategy for Clinical Quality, HEDIS and Medicare Stars, serving as the strategic marketing voice and co-creator of priorities with business partners
• Translate clinical and business objectives into audience, behavior, intervention, message, channel and timing strategies designed to drive measurable outcomes
• Set the vision, strategic roadmap and investment priorities for the portfolio
• Personalized, Behavior-Based Engagement
• Use member insights, behavioral science, data and technology to design relevant, personalized engagement and next-best-action approaches
• Lead the shift from stand-alone campaigns to connected, signal-driven experiences across the member lifecycle
• Determine the most effective combination of interventions, channels and moments to reduce barriers and motivate action
• Functional Transformation & Capability Building
• Evolve marketing operating models, processes, decisioning, measurement and technology capabilities to enable outcome-based engagement

Requirements

• 8+ years of progressive experience in consumer, digital, lifecycle, engagement or healthcare marketing, including experience setting portfolio or functional marketing strategy
• 5+ years of experience within healthcare, insurance, financial services or another highly regulated industry
• Experience applying behavioral science, experimentation and next-best-action or decisioning approaches to member or consumer engagement
• Experience with Adobe Journey Optimizer, Adobe Experience Platform or similar marketing technology platforms and the ability to shape their strategic use
• Proven people leadership experience, including building high-performing teams, coaching strategic marketers and developing talent through change
• Demonstrated experience leading marketing transformation, building capabilities and moving teams from campaign execution toward personalized, data-driven and outcome-based engagement
• Demonstrated experience supporting HEDIS, Medicare Stars, clinical quality, pharmacy or healthcare engagement initiatives
• Demonstrated understanding of the relationship among HEDIS measures, Medicare Stars ratings, member experience, health outcomes and Medicare Advantage business performance
• Demonstrated solid measurement orientation with experience defining KPIs, partnering on attribution and using performance insights to optimize interventions
• Demonstrated ability to influence senior leaders and align cross-functional partners across highly matrixed organizations

Preferred

• All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy