Responsibilities

• Develop and implement cohesive go-to-market strategies that drive growth for our suite of Property Care solutions.
• Serve as team lead, directly supervising a team of managers and specialists across product marketing, acquisition, retention, lifecycle and partner management.
• Partner with central services marketing teams to bring multi-faceted strategies and campaigns to life, leading with an integrating marketing approach.
• Coordinate heavily with market leaders, sales and product leaders, and concisely analyze, report, and present performance and growth trends weekly, monthly, and quarterly.
• Accountable for delivery of demand generation programs for both existing customers and prospects, including digital, email, cross-sell, partners, webinars, and events.
• Manage and develop industry partnerships to expand our geographic and vertical footprints in the property care sector.
• Measure and report on the effectiveness of all marketing programs and campaigns with the purpose of improving resource allocation, efficiency, and revenue generation.
• Support the content and brand strategies with optimization of market messaging and positioning; work with the creative, demand generation, and communications teams to amplify thought leadership, perceived value, and awareness of our brand(s).
• Manage and allocate budget with a tight focus on sales pipeline impact and in line with the financial year, quarter, and monthly allocations.