Marketing Director

Responsibilities

• Develop and execute Econolite’s marketing strategy in alignment with business, growth, and revenue objectives.
• Translate company and Sales priorities into clear marketing priorities, programs, budgets, and measurable outcomes.
• Own and manage the marketing budget, allocating resources and investments based on strategic priorities and commercial impact.
• Lead, coach, and develop the marketing team, creating clear accountability and a strong performance culture.
• Establish an effective operating rhythm across Marketing, Sales, Product Management, and other key stakeholders.
• Balance short-term pipeline creation with longer-term market development, positioning, and brand strength.
• Identify where marketing resources and investments will have the greatest commercial impact.
• Build and continuously improve a scalable demand generation engine that creates qualified opportunities and measurable pipeline.
• Develop integrated, full-funnel campaigns across digital, email, content, webinars, events, paid media, account-based programs, and regional activation.
• Establish clear target audiences, ICPs, personas, value propositions, campaign objectives, and pipeline targets in collaboration with Sales.

Requirements

• 10+ years of progressive B2B/B2G marketing experience, including significant experience in senior marketing or demand generation leadership roles.
• Proven track record of building and scaling demand generation programs that produced measurable sales pipeline and revenue.
• Experience leading a marketing function, team, or significant cross-functional marketing organization.
• Strong experience partnering directly with Sales leadership and operating against shared revenue and pipeline targets.
• Experience in transportation technology, intelligent transportation systems, infrastructure technology, GovTech, or similarly complex buying environments is highly desirable.
• Strong working knowledge of CRM, marketing automation, digital marketing, performance marketing, analytics, and attribution.
• Commercially driven – Thinks about pipeline, opportunities, revenue, and growth rather than marketing activity alone.
• Strategic and hands-on – Can define the strategy while remaining close enough to campaigns, data, messaging, and execution to make them better.
• Demand-generation experienced – Understands the mechanics of building demand across the entire funnel and knows how to diagnose why leads or campaigns are not converting.
• Analytical – Uses data to challenge assumptions, prioritize investments, and make decisions.

Benefits

• weekly pay
• weekly PTO accrual
• paid holidays
• Various medical plans, dental, vision, flexible spending accounts, direct deposit
• Basic life, LTD, 401k discretionary match
• Other voluntary benefits include: identity theft protection