Responsibilities

• Set and own the annual marketing strategy across both the enterprise (B2B) and self-serve (B2B2C) go-to-market approaches, and own the full marketing P&L.
• Define, track, and grow marketing’s pipeline contribution.
• Develop and grow strategic partnerships and marketing channels that drive business growth and strengthen the customer experience and lead the marketing narrative behind them.
• Own and manage the CREtelligent and RADIUS brand and category positioning across the business, including our presence at industry conferences.
• Hire, coach, and manage a lean team of senior operators and external vendors across product marketing, demand generation, content and community, and marketing operations and analytics.
• Act as the primary link between sales, product, and marketing, and represent marketing in executive leadership meetings and cross-functional planning.
• Partner with sales leadership on pipeline reviews, MQL and SQL reconciliation, and account-based programs for enterprise accounts.

Requirements

• 8+ years of B2B marketing experience, including several years leading and building high-performing marketing teams.
• A hands-on, player-coach leader who both sets strategy and executes directly (building campaigns, shaping messaging, and digging into the data), not just directing from the top.
• Full-funnel breadth across brand, demand generation, content, product marketing, and marketing operations, with the ability to own the entire marketing function.
• Proven track record of driving pipeline and revenue growth and reporting marketing's contribution to executive leadership.
• Deep demand generation expertise across paid, SEO, email and lifecycle, events, and account-based marketing.
• Strong command of the martech stack (e.g., HubSpot, Salesforce) and core marketing metrics: CAC, LTV, payback period, and MQL-to-SQL conversion.
• Data-driven and analytical, with sound judgment on where to invest and how to measure impact.
• Excellent communication and executive presence, and a strong cross-functional partner to sales, product, and leadership.
• Experience marketing a platform along with individual products and services.
• Bachelor's degree required; MBA a plus.

Preferred

• Experience in commercial real estate, proptech, or fintech is a plus but not required.

Benefits

• Health And Wellness
• What's important to you and your family is important to us.
• We offer comprehensive extended health care coverage - medical, dental, vision, life insurance, disability insurance, medical transportation plan, critical illness insurance, pet insurance, legal insurance and more.
• We offer 401k and Roth Retirement Plans with employer contribution, when we profit you do too!
• Competitive compensation package: $100,000 to $140,000 annually, plus annual bonus opportunity.
• Wellness, wellness, wellness is a major mantra at CREtelligent. We believe in the importance of supporting you to be the best version of YOU. You are OUR priority.
• Flexible Time Off
• Take time as you need it. Your position is part of our professional paid time off plan with no tracking and no accruals. Very simply put, work hard, play hard.
• Fun
• Off-site adventures, unique traditions, monthly birthday celebrations, Lunch and Learns, and a relaxed office environment. Show up and be your wonderful self.