Marketing Director, Covaris

Responsibilities

• Strategic and Tactical Marketing
• - Conduct in-depth market research to Identify and analyze the market needs and potential customer segments for new-product and systems development
• - Develop and execute a comprehensive global marketing strategy aligned with Covaris' corporate objectives, portfolio priorities, and revenue growth targets.
• - Develop clear customer segmentation to enable effective targeting and positioning of existing products and solutions from Covaris across all geographies and segments
• - Establish measurable marketing objectives, performance indicators, and commercial impact metrics.
• Product launch and branding
• - Obtain and interpret product/market information via customer feedback and scientific collaborations
• - Deliver on Covaris’ strategy through effective brand messaging across all channels and monitor their performance metrics Recommend/ideate, help develop new product specifications and work closely with Product Management team throughout product development cycle
• - Establish, test and implement robust value propositions for each new product and solutions
• Digital Marketing

Requirements

• Bachelor’s Degree in life or physical sciences is required; While Master’s degree in life or Physical Sciences is preferred, PhD will be a plus.
• 5+ years of progressive leadership experience in a Marketing organization
• 8-10 years of experience in a role focused on developing, launching, and leading a brand
• Experience in Marketing in the Biotech world focused on instruments, automation and consumables as well as branding products for clinical and Pharmaceutical markets will be beneficial.
• Demonstrated ability to work across multiple research disciplines such as genomics, epigenetics, proteomics
• Demonstrated strategic thinking and implementation skills; proven analytical skills with ability to translate data into actionable plans.
• In-depth knowledge of molecular biology; NGS and proteomics experience a plus.
• Experience with SalesForce is a plus.
• Critical thinking skills, excellent communication, and interpersonal skills are necessary, as well as the ability to prioritize tasks and timelines
• Up to 15% travel, primarily domestic.

Preferred

• Master’s Degree preferred; PhD will be a plus.
• Experience in Marketing in the Biotech world focused on instruments, automation and consumables as well as branding products for clinical and Pharmaceutical markets will be beneficial.
• NGS and proteomics experience a plus.
• Experience with SalesForce is a plus.