Responsibilities

• Strategic "Rainmaking" & Execution
• Annual Planning: Develop and own the firm’s comprehensive Marketing Plan (due January 15th each year) aligned with aggressive revenue targets.
• 10x ROI Campaigns: Execute a minimum of 4 major multi-channel campaigns annually, ensuring every effort has a clear call to action and a hypothesis for measurable results.
• Weekly Data Accountability: Monitor lead volume, source, and quality weekly. Submit performance metrics (KPI reports) to the Owner every Friday.
• Content & Social Consistency: Ensure a daily social media presence, oversee advertising and promotion activities, including print, radio, TV, online, email, and direct mail tactics. Ensures a monthly firm newsletter is published on time, every time.
• SEO, CRM & Digital Infrastructure
• Conversion Optimization: Oversee technical SEO and website audits to ensure high-value keywords (Divorce, Custody) convert at elite levels.
• CRM Mastery: Manage and optimize our CRM systems (Clio/Lawmatics) to track the lead-to-client journey with surgical precision.
• Lead Generation: Plan and optimize paid advertising (Google Ads/Social) targeting high-intent family law leads.
• Team Leadership & Culture

Requirements

• Proven Growth Track Record: Experience growing a law firm or professional service business by at least 100% over a 3-year period.
• Data Driven: You must be able to demonstrate a history of achieving a 10x ROI average on past marketing campaigns.
• Leadership Experience: 5–7 years in strategic marketing leadership with experience managing a $300,000 - $500,000 budget.
• Technical Stack: Deep proficiency in Google Analytics, SEMrush, Ahrefs, and CRM automation.
• Communication: Exceptional copywriting and persuasive communication skills.

Preferred

• Familiarity with Family Law or high-conflict service marketing.
• Certifications in Google Ads or HubSpot.
• Experience with the "Rainmaker" mindset in a fast-paced, goal-oriented environment.

Benefits

• Fully remote. We serve clients across the entire state of Maryland. You work from wherever you work best.
• A firm that builds systems so clients get a consistent experience. You will have scripts, checklists, escalation protocols, a daily structure, and technology supporting you from day one.
• Direct impact you can measure. Your collections rate, your AR percentage, the client feedback you surface: you will see exactly how your work makes a difference for real people going through real situations.
• Training on the Maryland Rules of Professional Conduct as they apply to billing. This gives you compliance knowledge that transfers to any law firm career and ensures every client interaction meets the standard.