Marketing Director

USA (Remote)

$30K/yr – $60K/yrSenior Level5+ years expPart time

Posted 7 weeks ago

Top 1% of applicants do these two things.

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Job Summary

Own the marketing engine for a fintech product, balancing paid and organic growth with education content to activate and convert traders.

  • Growth Ownership: CAC, LTV, ROAS across paid, organic, content, and lifecycle
  • Channel & Community: Reddit, Discord, YouTube, X, finance media, influencer/affiliate programs
  • Content & Activation: SEO articles and short-form video to educate traders and drive signups

Job Description

Responsibilities\n
  • Own the full marketing strategy across paid, organic, content, email, and social
  • Build and manage performance marketing campaigns and report on CAC, LTV, and ROAS
  • Grow ThetaPal's presence in trading communities (Reddit, Discord, YouTube, X, and finance media)
  • Develop content that educates traders and drives signups, from SEO articles to short-form video
  • Lead lifecycle and email marketing to improve activation, conversion, and retention
  • Partner with product and engineering to launch features and translate them into clear value
  • Manage influencer, affiliate, and partnership programs
  • Hire and lead a marketing team as we scale, and manage agencies and contractors
  • Set goals, track metrics, and make data-driven decisions on where to invest