Marketing Director

Responsibilities

• Develop comprehensive marketing strategies aligned with the organization's mission, vision, goals, and target populations.
• Develop individualized marketing strategies and directives for contracted partner companies.
• Identify target audiences, community needs, market opportunities, and emerging trends.
• Develop short- and long-term marketing plans, campaigns, and promotional initiatives.
• Establish marketing priorities and recommend appropriate allocation of resources and budget.
• Work within an approved marketing budget to maximize reach, engagement, and return on investment.
• Monitor marketing performance and make adjustments based on results, audience engagement, and organizational priorities.
• Develop marketing calendars for campaigns, events, programs, services, and seasonal initiatives.
• Collaborate with leadership to establish measurable marketing goals and key performance indicators.
• Serve as a marketing resource and strategic partner for contracted organizations.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field or equivalent professional experience.
• Demonstrated experience developing and implementing marketing strategies.
• Strong written and verbal communication skills.
• Experience creating content for social media and digital platforms.
• Experience managing websites, preferably Squarespace.
• Strong organizational and project-management skills.
• Ability to manage multiple projects, organizations, deadlines, and priorities.
• Ability to work independently and make sound marketing decisions within established parameters.
• Strong interpersonal and relationship-building skills.
• Comfortable with public speaking, networking, and representing an organization in the community.

Preferred

• Experience in healthcare, therapy, wellness, recreation, education, disability services, family services, or community-based organizations.
• Experience marketing to families and/or neurodiverse populations.
• Experience with Google Analytics, Google Business Profile, email marketing platforms, digital advertising, or similar marketing tools.
• Experience with graphic design and content creation platforms such as Canva or Adobe Creative Suite.
• Experience with photography, video creation, video editing, or short-form video content.
• Experience developing partnerships and community outreach initiatives.
• Experience managing marketing for multiple organizations or clients.

Benefits

• Flexible schedule