Marketing Director

Responsibilities

• Develop and implement integrated marketing strategies across digital and traditional channels to increase brand visibility and market share.
• Lead the planning, setup, and management of digital marketing campaigns including paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and SEM (Search Engine Marketing).
• Oversee website management using content management systems like WordPress, ensuring optimal performance through SEO tools, CSS, HTML, JavaScript, and website analytics reporting.
• Drive content creation initiatives including copywriting, graphic design using Adobe Creative Suite tools like Photoshop and Adobe Creative Suite, and content management to engage target audiences effectively.
• Utilize web analytics tools such as Google Analytics, Google Tag Manager, and marketing automation platforms to monitor campaign performance, conduct keyword research, and optimize conversion rates through conversion optimization techniques.
• Manage social media marketing efforts by creating engaging social media advertising campaigns and managing social media management tools to grow followers and increase engagement.
• Coordinate with cross-functional teams to execute email marketing campaigns, analyze performance metrics via marketing analytics tools, and refine strategies for better ROI.
• Lead performance marketing initiatives by leveraging paid search marketing strategies including Google AdWords and SEM tactics to drive targeted traffic and generate leads or sales.
• Conduct ongoing market research to identify trends in B2B (business-to-business) marketing opportunities while maintaining a focus on e-commerce growth strategies.
• Ensure all digital campaign setups adhere to best practices in website management, web analytics reporting, and technical proficiency in HTML, SQL, JavaScript for advanced tracking and optimization.

Requirements

• Proven experience in digital marketing with a strong understanding of SEO tools, SEM campaigns, paid advertising campaign management, social media advertising campaigns, web analytics reporting, and performance marketing.
• Technical proficiency in website management platforms such as WordPress; familiarity with CSS, HTML, JavaScript; experience with Google Tag Manager; knowledge of SQL is a plus.
• Strong skills in content creation including copywriting and graphic design using Adobe Photoshop and Adobe Creative Suite.
• Demonstrated ability to manage multi-channel paid advertising campaigns across Google Ads (Google AdWords), Facebook Advertising, and other platforms.
• Expertise in marketing automation tools combined with web analytics platforms like Google Analytics for data-driven decision-making.
• Excellent project management skills with the ability to coordinate multiple campaigns simultaneously while maintaining attention to detail.
• Strong analytical skills with experience conducting keyword research and utilizing web analytics to inform strategy adjustments.
• Exceptional communication skills with the ability to lead teams effectively in a fast-paced environment focused on results-driven outcomes.

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Referral program