Responsibilities

• Leads the development and execution of integrated marketing strategies that support business objectives, growth priorities and market positioning.
• Serves as a trusted advisor to business leaders, providing strategic counsel on marketing opportunities, customer engagement, market trends and go-to-market strategies.
• Translates business priorities and market insights into marketing plans that drive awareness, engagement and business results.
• Partners with business, distribution and marketing stakeholders to identify opportunities, address challenges and develop solutions that support profitable growth.
• Leads the planning and execution of complex marketing initiatives, campaigns and programs that advance strategic priorities and strengthen brand visibility.
• Leverages insights to inform strategy, uncover opportunities and enhance marketing effectiveness.
• Establishes performance measures and evaluates program effectiveness, using data and insights to optimize marketing investments and improve outcomes.
• Builds alignment across stakeholders and leads cross-functional teams to drive execution and deliver results in a complex environment.
• Contributes to the evolution of enterprise marketing strategy, helping ensure investments, resources and programs support long-term business objectives.

Requirements

• Commercial insurance industry experience required.
• Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent experience.
• Typically a minimum of ten years of progressively responsible marketing experience.
• Experience developing and executing strategic marketing programs that support business growth and market positioning.
• Experience partnering with senior leaders and managing complex, enterprise-wide initiatives.
• Strong understanding of integrated marketing, brand strategy, customer engagement and go-to-market planning.
• Proven ability to influence and build credibility with senior leaders and stakeholders across the organization.
• Exceptional communication, presentation and relationship-management skills.
• Strong analytical and strategic thinking capabilities, with the ability to translate data and insights into actionable recommendations.
• Ability to lead multiple complex initiatives simultaneously while balancing competing priorities.

Preferred

• Leadership experience, including coaching, developing and motivating high-performing teams, preferred.

Benefits

• CNA offers a comprehensive and competitive benefits package to help our employees – and their family members – achieve their physical, financial, emotional and social wellbeing goals.
• For a detailed look at CNA’s benefits, please visit cnabenefits.com.