Marketing Director

Houston, TX (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive marketing strategy and growth for a premium Pilates brand in Houston, leading multi-channel acquisition, retention, and brand alignment.

  • Must-have: 5+ years in boutique fitness marketing leadership with multi-location campaigns
  • Standout: franchise systems experience and international-market exposure

Job Description

Responsibilities

  • Drive membership growth, lead generation, and class utilization across all studios
  • Oversee paid media (Meta, Google), CRM systems, and digital funnels
  • Optimize conversion across the full member journey—from lead to long-term retention
  • Establish clear KPI dashboards and performance accountability
  • Own internal and external communications across CPNH and TMCP
  • Develop consistent, elevated messaging across Studios, Franchise partners, International markets
  • Support executive-level communication, storytelling, and brand positioning
  • Ensure all touch points reflect a premium, world-class brand standard
  • Lead marketing strategy for the Houston Training Center
  • Drive instructor recruitment, program awareness, and utilization

Requirements

  • 5+ years in marketing leadership roles within boutique fitness
  • Franchising
  • Multi-unit retail or service environments
  • Proven track record of: Driving lead generation and membership growth
  • Managing multi-location marketing strategies
  • Executing performance marketing campaigns with measurable ROI
  • Strong expertise in: Digital advertising (Meta, Google)
  • CRM systems and lifecycle marketing
  • Data analysis and KPI management
  • Strategic thinker with strong execution discipline
  • Exceptional communication and brand leadership skills

Preferred

  • Experience with Club Pilates or similar boutique fitness brands
  • Exposure to franchise systems and compliance structures
  • Experience working with or supporting international markets
  • Fluency in French (highly preferred) to support collaboration with European teams
  • Passion for fitness, wellness, and member experience
Club Pilates logo

Club Pilates

3.9 Glassdoor

Club Pilates is breaking down the traditional barriers to Pilates by offering franchise opportunities to make the method accessible to more people, both financially and geographically. We passionately believe that Pilates is the finest strength-training workout available to anyone, at any age, and for any fitness level. All of our studios are equipped with Pilates Reformers, EXO-Chairs, and Spring Boards, as well as mats, balls, weights, and barres. And with our franchising concept, we’re offering thousands of people a path to a fuller, richer and healthier life.We are the largest premium network of group Pilates studios in the world, with more than 600 locations slated to open throughout 2018. Ranked as THE fastest growing franchise in Inc.5000 and Entrepreneur Magazine’s 2017 Franchise 500, Club Pilates provides an established executive model and completely scalable business to make the possibilities endless!Join us in overcoming obstacles, breaking records, and leveraging the mainstream fitness market to bring the benefits of Pilates to as many people as possible.

Founded in 2007
Irvine, California, USA
5.6K employees (187 in marketing)
70% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$36.4K
Traffic Source Mix
Search
43.2%
Direct
48.9%
Referral
6.4%
Social
0.9%
Paid
0.5%

Headcount Trend

Current headcount: ~5.6K

Marketing Team

Marketing Team Size
92 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Private Equity, 9 years ago

Funding History

  • May 2017
    Private Equity

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