Marketing Director

Plant City, FL (Unknown)

$17/hr – $22/hrDirector/ExecutiveFull time

Posted 2 days ago

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Job Summary

Own the Chick-fil-A marketing strategy and community engagement, driving events, social media, in-store experiences, and partnerships to grow guest access and brand impact.

  • Develop and execute marketing plans and events with Operators and coordinators.
  • Drive community giving, sponsorships, and school programs to expand brand presence.
  • Lead on-brand customer relationships and social media engagement across platforms.

Job Description

Responsibilities

  • Create a Marketing Plan: Work with your Operator to determine a marketing plan for your Restaurant.
  • Plan In-Restaurant Events: Market store events, team member's successes and overall brand awareness by visiting with guest while performing our "our house" hospitality coupled with 2nd mile service behaviors. Work with the events coordinator.
  • Leverage Social Media: Publish pre-approved social media posts through Social Media Publisher. Learn how to gain access to this great source of images, and “fill-in-the-blank” content, and engage with your Customers through multiple social media platforms. Work with the social media coordinator.
  • Lead with Real Food through sampling and encouraging Team Members to personalize the Customer’s order.
  • Ensure the Restaurant is on brand.
  • Serve on the Executive Leadership Team as a strategic partner and attend weekly executive team meetings.
  • Work 30+ hours "On" business (taking care of emails, community appearances, game plans for marketing events and focusing on achieving business plan goals.
  • Use in store platform to meet new guest and take advantage of the opportunities to put into action the learn-discover-respond method of developing emotional connections.
  • Ensure community boards and P.O.P. material are installed properly and on time.
  • Form a giving strategy and process with your Operator for handling donation requests.

Requirements

  • Chick-fil-A, a renowned fast-food chain, stands out with its commitment to quality and service. Founded in 1967, this American icon has become synonymous with delicious chicken sandwiches and exceptional customer care. What sets Chick-fil-A apart is its closed-on-Sundays policy, reflecting a dedication to family values. The company's success is not just about its tasty menu, but also its philanthropy and community engagement. Chick-fil-A continually strives to make a positive impact beyond the kitchen, fostering a culture of kindness and generosity. With a blend of delectable flavors and a heartwarming ethos, Chick-fil-A has carved a unique and beloved niche in the fast-food industry.

Benefits

  • Flexible Hours - You probably have commitments to your family, friends, school or sports teams. We will try to arrange your work schedule around them.
  • Closed Sundays - All Chick-fil-A restaurants are closed on Sundays so you can have a day off to spend with family and friends.
  • Work Directly With A Chick-fil-A Operator - The Operator is an independent business person, responsible for the operation of the restaurant, who invests time in his or her employees, teaching them important business skills for the future.
  • Competitive Pay - Along with a competitive paycheck, you will work in a nurturing environment where you will learn valuable business and people skills.
  • It's a Great Place to Work - At Chick-fil-A, our Operators consider their team members to be more than just employees, they are a highly valued part of each Chick-fil-A restaurant. Our high retention rate is proof that team members really enjoy working at Chick-fil-A.
Chick-fil-A Restaurants logo

Chick-fil-A Restaurants

Chick-fil-A, Inc. is the third largest quick-service restaurant company in the United States, known for its freshly-prepared food, signature hospitality and unique franchise model. More than 200,000 Team Members are employed by independent Owner-Operators in more than 3,000 restaurants across the United States, Canada, and Puerto Rico. Chick-fil-A Owner-Operators live and work in the communities their restaurants serve, each supporting local efforts to address hunger, education, and making a positive impact. For their Team Members, Chick-fil-A Operators are committed to providing a welcoming and supportive culture, personal and professional growth opportunities, and the flexibility to thrive inside and outside of work. Chick-fil-A, Inc. is a family-owned and privately held company that was founded in 1967 by S. Truett Cathy.

Founded in 1946
Atlanta, Georgia, USA
70K employees (1,245 in marketing)

Traffic Signals

Monthly Visitors
11.4M
Monthly Google Ads Budget
$1.3M
Traffic Source Mix
Search
62.8%
Direct
31.2%
Referral
4%
Social
0.7%
Paid
1.3%

Headcount Trend

Current headcount: ~70.2K

Marketing Team

Marketing Team Size
1,245 (2% of company)
Median Tenure
6.8 years
Marketing Roles Posted (Last 30 Days)
2

Recent News